Analytics & Insights Manager

Own client-facing reporting, performance benchmarks, KPI standards, and actionable marketing insights across MaaS Managed Services accounts.

MaaS is looking for an Analytics & Insights Manager to help us turn marketing data into clear, meaningful direction for our clients and internal teams.

We are looking for someone who does more than pull numbers into a dashboard. The right person will investigate the story behind the data, identify opportunities and concerns, and communicate findings in a way that clients, account managers, strategists, and channel specialists can understand and act on.

• Build and maintain client marketing reports and dashboards.
• Establish consistent KPIs, benchmarks, and reporting standards across Managed Services accounts.
• Analyze performance across channels, campaigns, and client accounts to identify trends, opportunities, risks, and areas of underperformance.
• Investigate why performance has changed and turn the findings into clear, actionable recommendations.
• Lead client reporting conversations, present insights, answer questions, and explain what the data means for their marketing strategy.
• Partner with account managers and channel specialists to improve performance and address tracking or data-quality issues.
• Create repeatable reporting templates and processes that can scale across accounts.
• Use performance insights to develop creative campaign ideas, tests, and strategic initiatives.
• Lead select campaigns or initiatives from concept through execution, measurement, and optimization.
• Own the overall analytics and insights approach for Managed Services.

• Experience in marketing analytics, performance reporting, business intelligence, or a related role.
• Strong understanding of digital marketing channels, KPIs, and how they connect to business goals.
• Confidence presenting to clients, answering questions, and guiding conversations about marketing performance.
• Ability to translate complex data into clear explanations for people with different levels of marketing knowledge.
• Ability to investigate performance, explain why results changed, and recommend what should happen next.
• Experience building dashboards, reports, and client-facing performance summaries.
• Strong analytical, problem-solving, communication, and presentation skills.
• A creative mindset and the ability to turn data into campaign ideas and strategic opportunities.
• Strong organization and the ability to manage reporting and client relationships across multiple accounts.

Experience planning, launching, or managing marketing campaigns is a strong plus.

Experience with these tools is a plus:

• Google Analytics 4
• Google Looker Studio
• Google Ads
• Meta Ads Manager
• Linked In Campaign Manager
• Search Console
• CRM and marketing automation platforms
• Call tracking and lead attribution platforms
• Spreadsheet and data visualization tools

• Clients receive consistent, accurate, and easy-to-understand reporting.
• Every report provides useful insight, not just a collection of metrics.
• Teams understand why performance is changing and what they should do next.
• KPIs and reporting standards are consistent across Managed Services.
• Tracking or data-quality concerns are identified and resolved quickly.
• Client strategies are supported by reliable data and clear recommendations.
• Performance conversations become more proactive, focused, and actionable.

Where are you based? *

This role requires you to be based in the US, Canada, or Mexico.