Director, Digital Experience

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Job

Requisition  Type:

Full time Employee Group:

Staff Job Category:

Marketing

Employment Type:

Permanent Department:

Advancement and External Relations - Marketing and Brand Strategy Hiring Range:$ - $Posting Information:

This posting is for an existing vacancy.

The internal posting deadline for this position is Thursday, August 27, 2026 at 11:59PM.

Job Description:

Primary Purpose University of Waterloo is a leading global innovation hub that drives economic and social prosperity for Canada and the world. With more than 41,000 students, we are home to the world's largest co-op education talent pipeline, to game-changing research and technology, and to an unmatched entrepreneurial culture. Together, these create partnerships and solutions to tackle today’s and tomorrow’s challenges.

At the university, the Marketing and Communications function is responsible for enhancing and protecting the university’s reputation. The marketing function specifically leads through advertising and promotion, while developing governance, protocol and templates to uphold consistent, unified and effective marketing activities across campus.

The Director, Digital Experience leads the University’s digital experience strategy and shared digital ecosystem. The role defines and advances a coordinated approach to digital platforms, user experience, accessibility, content governance, and digital service delivery that supports institutional priorities and audience needs. Serving as the University’s senior lead for digital experience, the Director establishes frameworks and governance to enable consistent execution across a decentralized environment.

The role is accountable for improving digital effectiveness, user engagement, accessibility, and institutional capability through evidence-based strategy and continuous improvement.

Key Accountabilities Digital Strategy Leads the development and coordination of the University’s enterprise digital experience strategy, digital platform roadmap, and channel approach to support institutional priorities and audience engagement.

Establishes digital experience priorities, performance measures, and strategic direction, translating institutional objectives into integrated digital strategies that support recruitment, reputation, advancement, community engagement, and service delivery outcomes.

Provides strategic counsel to senior leaders and partners on digital experience, user behaviour, emerging technologies, and digital trends to inform planning and decision-making.

Ensures digital experience strategies are aligned with institutional priorities and designed to deliver measurable outcomes.

Participates in emergency communications planning and response activities as assigned within the university’s emergency communications framework

Digital Governance and Standards Establishes and supports institutional digital governance frameworks, standards, and practices across web, social media, and shared digital platforms.

Ensures digital experiences are aligned with accessibility, privacy, security, and institutional brand requirements.

Provides guidance on digital governance, platform standards, user experience, and institutional risk considerations.

Leads stewardship of enterprise digital standards, content governance practices, information architecture…