Paid Media Specialist

Position: Paid Media Specialist at Thomson Reuters
Enhance global journalism through digital advertising as a Paid Media Specialist at Thomson Reuters Foundation. Bring your expertise in strategy and campaign execution to amplify vital content and empower communities.

In this hands-on role, you will collaborate with the External Engagement team, driving impactful paid media campaigns that align with the Foundation’s mission. Your strategic insights will be grounded in ethical marketing practices and aimed at connecting global audiences with crucial information. Expect to manage end-to-end processes from strategy to reporting, all while ensuring campaign performance is rooted in measurable outcomes.

Key Responsibilities:

• Own and execute comprehensive paid media strategies

• Design, launch, and optimise digital campaigns

• Develop precise audience targeting strategies

• Implement effective tracking and reporting frameworks

• Manage campaign budgets efficiently

Requirements:

• Proven experience in digital advertising campaigns

• Hands-on skills in Linked In Ads and Google Search Ads

• Ability to manage multi-stage campaigns effectively

• Strong analytical skills with Google Analytics experience

• Excellent stakeholder management abilities

Leverage your skills to create impactful campaigns and engage global audiences at Thomson Reuters Foundation.