Senior Manager, Paid Media; Digital Advertising

POSITION

Position: Senior Manager, Paid Media (Digital Advertising)
Location: GTA – North Toronto / Vaughan
Work Type: Four days in-office / one day remote
Compensation: $100,000–$130,000 base plus bonus
Job Type: Full-Time, Permanent

Our client is a growing beauty and personal care company with a portfolio of recognized consumer brands sold through major retailers and eCommerce marketplaces.

They are looking for a Senior Manager, Paid Media (Digital Advertising) to lead paid media strategy, campaign optimization and performance measurement across multiple brands.

This is a hands‑on role for someone who can think strategically, execute tactically and connect media investment to measurable business results
. You will build full-funnel campaigns across Meta, Tik Tok, You Tube and other digital channels, driving awareness and demand that support purchases through Amazon, retailer websites and physical stores.

The business operates within a retail‑driven, omnichannel environment
, making experience measuring performance beyond a brand’s own website particularly valuable. Working with internal teams and a paid media agency, you will evaluate performance, challenge recommendations and explain where investment should go—and why.

• Develop and lead paid media strategies across Meta, Tik Tok, You Tube and other relevant digital advertising channels
• Plan and optimize full-funnel campaigns aligned with brand priorities and commercial objectives
• Manage budgets, targeting, creative testing and campaign optimization in partnership with agency and platform partners
• Connect media performance to business indicators, including retail sales performance, sales velocity and Amazon product-page traffic
• Evaluate campaign results and investigate the factors influencing performance, including optimization objectives, audiences, placements and creative
• Develop and improve campaign reporting and dashboards, translating data into clear insights and recommendations for leadership
• Recommend how to allocate investment across channels, brands and campaigns based on performance, business priorities and available evidence
• Partner with Brand, Creative, eCommerce, Sales and Analytics teams to support launches and ongoing campaigns
• Manage multiple campaigns concurrently, maintaining clear priorities and accountability across partners

• 5–7+ years of experience in paid media or digital advertising, with ownership of both strategy and execution
• Strong hands‑on knowledge of Meta, Tik Tok and You Tube / Google Ads
  , including campaign setup, targeting, optimization and measurement
• Proven ability to develop full-funnel media strategies and explain the rationale behind channel selection and budget allocation
• Experience supporting consumer brands sold through retailers, marketplaces or physical stores, with an understanding of how media influences sales beyond DTC eCommerce
• Strong analytical and numerical skills, including confidence interpreting media metrics, evaluating assumptions and assessing business impact
• Experience developing performance reports or dashboards that inform marketing and investment decisions
• Ability to communicate findings clearly, support recommendations with evidence and respond thoughtfully to questions
• Experience managing multiple campaigns, budgets and competing priorities in a fast‑paced environment
• Ability to work onsite in Vaughan four days per week

• Beauty, personal care, fashion, CPG or another relevant consumer category
• In‑house experience within a retail‑driven consumer business
• Agency experience supporting established consumer brands and substantial media budgets
• Experience working with digital advertising platforms or platform partners
• Exposure to…