Associate Director, Brand Marketing

Set to be the brand´s face and voice, internally and externally, in the Canadian market. Develop and steer the Go-to Market (“GTM”) plan for Canada in accordance with global guidelines. Implement global brand strategy on a regional level driving the commercial goals of the business. Doing this with the aim of connecting with golfers, creating excitement and awareness that convert to sales.

Lead and inspire a high-performing Marketing & Merchandising team to deliver innovative and impactful plans that elevate the brand and consumer experience. Leverage of deep understanding of the Canadia golf consumer, market dynamics and industry trends to maximize brand relevance, business performance and market leadership.

• Drive the Taylor Made Brand’s strategic business plan for Canada to ensure alignment between financial targets and GTM strategies.
• Oversee all aspects of brand and product communications, including marketing communications, retail and trade marketing, merchandise planning, experiential activations, and sports marketing initiatives.
• Develop and steer GTM plans (marcom, retail, consumer & sports marketing) for the Taylor Made brand and each of our product lines.
• Partner with Sales leadership to develop account-specific strategies that maximize market share performance Manage the Canadian marketing budget and investment strategy, ensuring resources are allocated effectively to deliver objectives and maximize return on investment.
• Drive operational excellence throughout the GTM cycle.
• Recommending marketing mix, including regional advertising, promotional campaigns, trade shows and co-op programs to achieve regional goals.
• Monitor the team to ensure Canada’s has the proper tools to implement the GTM strategies successfully and has the correct level of support during the implementation.
• Lead the execution of global and local brand, product and sports marketing initiatives GTM strategies successfully.
• Represent the commercial & product needs of Canada working with headquarters in Carlsbad.
• Continuously analyze market conditions, consumer trends, and business performance to identify opportunities and implement actions that improve sales, margin, profitability, and brand performance.
• Lead the product assortment and range planning for Canada, balancing local market requirements with global product strategies to optimize range productivity and inventory efficiency.
• Oversee regional forecasting processes in partnership with Sales and Finance to support accurate demand planning and inventory management.
• Champion best-in-class consumer and brand experiences across retail, fitting, experiential activations, training programs, events and digital platforms.
• Leverage consumer, market and competitive insights to identify buying behaviours and inform strategic decision making in the Canadian golf market.
• Actively contribute as a member of the Canadian Senior Leadership Team, supporting the overall business strategy and organizational objectives.
• Build, lead and develop a high-performing marketing team through coaching, performance management, succession planning, talent development and ongoing feedback.
• Foster strong cross-functional collaborations to ensure accurate and timely sharing of information related to brand & product marketing within the region.
• Ensure all marketing activities, processes, and programs comply with Company policies, internal controls, audit requirement, operating procedures.

• Exceptional and engaging leadership & management skills.
• Strong communication skills with direct/indirect reports, but more importantly, with all the counterparts in other areas of the company’s operations (Sales, Finance, HR,…