Freelance Brand Manager Gum; ZZP

Overview

We’re looking for a brand manager with min. 3-5 years (more is welcome) work experience and project management experience, who will be up and running quickly to execute activity calendars for the gum brands (Extra/Orbit, Hubba Bubba, Airwaves) in the Benelux/ITR cluster. The role is open for 6 months with potential prolongation till 1 year. You will execute different projects related to communication, innovations and shop floor activations.

Please add a motivation regarding the requirements, CV and motivation in English please.

• Lead the execution of integrated marketing campaigns across digital, retail, social, and traditional media channels.
• Oversee campaign timelines, coordinate with agencies and other functions, and manage project details to ensure timely and effective execution.
• Drive the day-to-day execution of brand activations, including in-store displays, POSMs, promotions, and events.
• Collaborate with customer marketing and sales teams to ensure brand positioning and messaging are effectively communicated at retail and consumer touchpoints.
• Coordinate the localization of regional content to ensure alignment with brand guidelines and resonance with target audiences.
• Partner closely with the sales, customer marketing, activity and other functions to align on product launches, in-store promotions, and consumer communications.

• Manage the execution of marketing initiatives within budget constraints, ensuring cost-effective use of resources.
• Track and report on the budget for various marketing initiatives, ensuring alignment with financial targets.
• Manage POs, invoices and other administration within the scope.

• Master’s degree in Marketing, Business, or related field.
• 3-5 years of experience in brand management, marketing execution, with a proven track record of managing marketing campaigns and activations.
• Experience working in FMCG is a must, food is an advantage.
• Strong executional skills with a proven ability to manage projects and campaigns from start to finish.
• Excellent organizational skills, with the ability to manage multiple projects simultaneously.
• Strong analytical skills to assess campaign performance and make data-driven decisions.
• Effective communication and interpersonal skills to collaborate with cross-functional teams and external partners.
• Ability to adapt quickly and work in a fast-paced environment.
• SAP & Fiori, Ariba.
• Fluent in both Dutch & English is a must
  , French is a plus.
• Fluent in Excel and PowerPoint.