Accessories Sales Manager

Job Summary The Accessories Sales Manager ensures customer retention and the performance of this profit center by recruiting qualified accessory sales personnel; is responsible for appraising, purchasing, reconditioning, displaying, and merchandising the accessory inventory; and provides the vehicle department with a supply of marketable accessories within the dealership and management’s financial guidelines and purchasing policies. Benefits

• Medical- 4 plans (BCBS)
• Dental
• Vision
• Term Life
• Company-paid Term Life

* STD/LTD

• Accident indemnity rider
• PTO / Sick days (annually)
• 401(k) with an employer match
• Employee Assistant Program
• FMLA / Maternity/Paternity Leave
• Bereavement Leave

Essential Functions:

(Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills and other characteristics. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and tasks performed by incumbents of this class.)

Duties and Responsibilities:

The following is a representative list of the duties and responsibilities associated with this position:

• Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
• Properly uncovers customer’s “wants, needs and desires” and offers accessories that satisfy each.
• Makes recommendation of accessories that address safety, performance and style.
• Cultivates relationships with Parts and Service Departments to ensure completion of all orders.
• Takes initiative to promote accessories/product to customers in service lounge.
• Follows up on completed orders to ensure complete customer satisfaction.
• Addresses and resolves customer service challenges related to their accessory purchase.
• Works with Service and Parts Departments to set accessory install appointments.
• Hires, motivates, counsels, and monitors the performance of all accessory sales employees.
• Prepares and administers an annual operating forecast and budget for the sales department.
• Understands, keeps abreast of, and complies with federal, state, and local regulations that affect accessory sales.
• Directs and schedules the activities of all department employees, ensuring proper staffing at all times.
• Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
• Ensures proper follow up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control process in conjunction with the CRM.
• Works with the CRM to ensure that all customers are followed up on a consistent basis.
• Maintains vehicle accessory inventory. Monitors customers’ likes and dislikes, lost sales, and dealership sales history and conducts local market analyses to determine which accessories to stock.
• Analyzes sales history and local area trends to determine the best purchasing mix.
• Conducts daily and weekly sales and sales training meetings as requested.
• Establishes and enforces product-knowledge standards.
• Oversees the efforts of salespeople to enhance the image and customer satisfaction rating of the dealership.
• Ensures 100 percent T.O. (Transfer of Opportunity) of each customer to F&I department.
• Ensures that salespeople are informed of all new inventory and current advertising efforts, including special sales.
• Develops and maintains outside sources (other wholesalers and retailers) for inventory.
• Plans and controls the display of inventory.
• Establishes delivery procedures and ensures that delivery includes an introduction to the service department and scheduling of the first service appointment.
• Assists in the development of advertising campaigns and other promotions.
• Handles customer complaints immediately and according to dealership’s guidelines.
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