Marketing & Communications Strategist

Marketing & Communications Strategist –
Blue Cross and Blue Shield of Vermont

Blue Cross and Blue Shield of Vermont invites qualified candidates to join our Brand and Engagement Strategies team as a Marketing & Communications Strategist. The role supports the development and execution of campaigns that enhance the organization’s brand experience for members, providers, and customers.

Base salary: $78,000 – $83,000 per year
. Additional compensation and incentive opportunities will be detailed during the interview process.

Hybrid workplace based in Berlin, VT: onsite Wednesdays and remote rest of the week. Candidates must reside within the New England/New York area.

• Lead the development of print and digital marketing and communications materials, from concept through completion, and support the production of advertising campaigns.
• Employ “big picture” thinking and proven experience to support the strategic, tactical, creative, and operational facets of marketing, communications, and branding.
• Work regularly with internal subject matter experts, cross-departmental teams, and external vendors such as designers, photographers, and videographers.
• Monitor and recommend ideas to improve the value, quality, and impact of marketing communications materials and the brand experience for our members, providers, and customers.

• Bachelor’s degree, preferably in marketing, business, or communications.
• Minimum of 5+ years of related experience in marketing communications, preferably for healthcare, health plan, or nonprofit organizations.
• Minimum of 5+ years of writing experience for marketing, advertising, communications, or corporate initiatives.
• Demonstrated experience in comprehensive project management and the creative development of print and digital materials.
• Strong understanding of art direction, print production, list coordination, direct mail processes, digital distribution, and reporting.
• Excellent written and oral communication skills, including and beyond copywriting, editing, and presenting.
• Excellent people skills, with thorough understanding and use of effective interpersonal communication skills.
• Experience with Microsoft Office is required; preferred experience with Adobe programs.

• Dental coverage (free to employees)
• Wellness Program
• 401(k) with employer match + automatic employer contribution
• Life Insurance
• Disability Insurance
• Combined time off (CTO) – 20 days per year + 9 paid holidays
• Tuition Reimbursement
• Student Loan Repayment
• Dependent Caregiver Benefits

Blue Cross VT is committed to creating an inclusive environment where employees respect, appreciate, and value individual differences. We welcome applicants from all backgrounds and experiences.

Associate

Full-time

Insurance

As part of the application, please submit a cover letter, resume, and a recent professional writing sample that demonstrates your communication skills.