Communications & Marketing Coordinator

Full-Time, Year Round

The Communications & Marketing Coordinator (CMC) plays a vital role in telling the story of Cedar Circle Farm and Education Center, engaging the community, and promoting our mission-driven programs as well as our farm-grown and farm-made products. By crafting compelling communications and fostering relationships, the CMC strengthens community connections, builds brand loyalty, and supports revenue growth. This role collaborates across departments to ensure a cohesive communication strategy, aligning with the farm's goals for education, sustainability, and fundraising.

• Implement a comprehensive communications strategy in collaboration with the Development Director to highlight seasonal themes, organizational goals, and impact stories.
• Craft engaging, informative newsletters that connect the community with our programs, CSA offerings, events, and farm updates.
• Create and execute targeted marketing campaigns to increase CSA membership retention and attract new members.
• Maintain and grow the farm's email marketing list, utilizing segmentation strategies to personalize outreach and fundraising appeals.
• Execute regular website updates, ensuring engaging and informative content and a user-friendly experience for customers, donors, and stakeholders.
• Design and produce visually compelling print and digital materials (ads, flyers, signage) to promote events, CSA programs, and farm initiatives.
• Write and distribute press releases to local and regional media outlets.
• Collaborate with the Administrative Manager to promote employment opportunities.
• Update digital profiles (Google, Yelp, Trip Advisor) to enhance the farm's online reputation and visibility.
• Lead social media strategy and execution, with guidance from the Development Director, creating engaging content, interacting with followers, and expanding reach.
• Collaborate with the Administrative team to develop and schedule CSA member communications, including welcome emails, pickup reminders, and weekly updates for Produce Plus members.
• Support the fundraising team's donor stewardship efforts, including data management, thank-you letters, and impact reports.
• Collaborate with the Development Director and department managers to organize on-farm events that increase engagement and drive farm traffic throughout the season.
• Alongside the Development Director and Administrative team create and implement a volunteer recruitment strategy that empowers volunteers to serve as ambassadors for Cedar Circle's mission and sustainability efforts.
• Track and analyze engagement metrics (email performance, social media analytics, website traffic) to refine strategies and improve outreach effectiveness.
• Participate in educational activities and events as needed.

• Strong written and verbal communication skills, with the ability to tell compelling stories and convey complex ideas in an accessible way.
• Experience in digital marketing, social media management, email marketing, and website content management.
• Graphic design skills for creating marketing materials (experience with Canva or similar tools).
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and ability to build relationships with diverse audiences.
• Enthusiasm for sustainable agriculture, food systems, and community engagement.
• Experience using CRM systems (such as Mail Chimp,or similar) for customer outreach.
• Ability to work occasional evenings and weekends for events, including annual Pumpkin Festival in October.

• Experience with nonprofit communications and fundraising.
• Familiarity with Google Analytics and data-driven marketing strategies.
• Background in event planning and community engagement.
• Photography and video production skills for digital content creation.

This is a full-time, year-round position with a salary range of $23-26/hr.

• health insurance (premium 100% employer paid)
• paid holiday, sick, and parental leave
• a 403(b) retirement plan with a 5% employer safe harbor match
• 20% discount at our farmstand
• 50% off summer camps for dependents
• access to an employee assistance program

Cedar Circle Farm & Education Center is a nonprofit, certified organic farm located on over 50 acres of conserved land along the Connecticut River in East Thetford, Vermont. Our organization has a deep commitment to developing regenerative agriculture systems…