Demand Generation Manager - Martell Group

Location: Lake Country

Become the Demand Generation Manager at Martell Group in Kelowna, where you will own paid media strategies and funnel optimization to drive revenue. Your expertise will be pivotal in scaling effective marketing initiatives.

In this role, you'll manage paid channels like Meta, Google, and Linked In while building acquisition systems that produce consistent leads. You will also be responsible for optimizing conversion rates across multiple funnels and ensuring that campaign messages resonate with target audiences based on sales insights.

Key Responsibilities:

• Plan and optimize paid acquisition campaigns effectively

• Own full funnel metrics and conversion paths

• Conduct A/B tests to enhance user experience and conversion

• Scale content distribution across multiple channels

• Align marketing campaigns with business objectives

Requirements:

• Proven experience in performance marketing and campaign management

• High proficiency in analytics and funnel optimization

• Strong collaboration skills with sales teams

• Ability to iterate quickly on campaigns based on performance data

• Client-focused, results-oriented mindset with execution skills

Join Martell Group to turn insights into strategies that enhance demand generation.
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