Vice President, Brand Strategy & Governance

Vice President, Brand Strategy & Governance

Posted:
December 22, 2025

Impact is a leading national managed services provider, specializing in IT & Cloud, Cybersecurity, Digital Transformation & AI, Integrated Marketing, and Print & Document Management. Our partnerships are defined by thoughtful business strategy, solutions architecture, technology deployment, and ongoing support –with a driving focus to bring enterprise‑level resources to the SMB and midmarket. We are committed to customer‑centric excellence, delivering tailored solutions that enhance client value and drive sustainable growth.

Join our team of experts and be part of an innovative culture that puts customers at the heart of everything we do.

Impact Networking is entering a pivotal chapter: evolving our brand, modernizing our market positioning, and aligning every touchpoint to a unified customer‑centric experience. The Vice President of Brand Strategy & Governance will serve as the strategic architect and steward of Impact’s brand — defining, governing, and advancing the brand identity across all business units, channels, and experiences.

This executive leader owns the brand strategy and all mechanisms that ensure consistent execution — including design, creative direction, messaging, tone/voice, content standards, and media activation. They bring deep creative and brand expertise, functioning as the central creative North Star for the enterprise. They lead the Design, Content, and Media teams to build a high‑performing, highly aligned brand engine that drives awareness, preference, trust, and measurable business outcomes.

This role is critical to the success of the company’s 2026 brand evolution, market expansion, and long‑term brand equity strategy.

• Own the enterprise brand strategy, positioning, architecture, and identity across all Impact business units.
• Translate the brand vision into scalable frameworks that inform messaging, creative direction, and go‑to‑market execution.
• Establish the brand architecture for sub‑brands, solutions, verticals, and offerings (including Impact Security / DOT Security decisions).
• Partner with the CMO and ELT to guide ongoing brand evolution or transformation efforts, including naming, visual identity, and brand narrative.
• Function as the chief creative authority ensuring consistency of brand tone, voice, visual identity, and experience across all external and internal communications.
• Create and enforce brand standards, toolkits, governance models, and QA/approval workflows for marketing and cross‑functional teams.
• Oversee the development of visual identity systems, brand guidelines, creative templates, and messaging playbooks.
• Act as the escalation point and final approver for high‑visibility creative and brand assets.
• Ensure all creative produced ties back to the company’s North Star and brand promise.
• Lead and develop the Design, Content, and Media teams, ensuring excellence in creativity, storytelling, execution, and alignment.
• Build a collaborative operating rhythm across Marketing, Sales, Client Strategy, People, and Product/Service teams to ensure brand consistency and impact.
• Mentor directors and managers, fostering a culture of innovation, accountability, and cross‑functional partnership.
• Manage agency/vendor relationships (creative, brand, media, research) with clear scopes, performance metrics, and ROI expectations.
• Oversee enterprise content strategy including storytelling, editorial voice, messaging frameworks, and audience‑based narratives.
• Ensure content aligns to the buyer journey and supports demand generation, ABM, PR/communications, and customer enablement.
• Develop a unified brand story and core messaging foundation for all offerings, verticals, and lifecycle stages.
• Collaborate with Director of Demand to ensure paid media, social media, broadcast, and digital advertising programs are consistent on brand expression and maximum ROI.
• Partner closely with Demand and Digital teams to ensure media efforts reinforce brand strategy and build top‑of‑funnel awareness.
• Develop brand performance dashboards including brand equity, preference, share of voice, NPS, and awareness metrics.
• Lever…