Growth Marketing Associate

Overview

Humareso is an award-winning global HR consulting firm dedicated to providing best-in-class consultative human resources and personnel management services. We are a passionate team of accredited HR professionals that can lead and direct organizations to remain competitive and compliant in an ever-changing business landscape.

This role will fuel business growth and drive revenue expansion. This role will focus on developing and executing strategies to fill the top of the sales funnel with high-quality inbound leads while enhancing brand visibility and leveraging the thought leadership of Humareso's senior leaders.

• Work closely with key stakeholders, including senior leadership subject matter experts, digital marketing, business development and vendor partners to create compelling and targeted content
• Work with leadership to understand services, solutions, and market demographic to develop our value proposition and market position and develop activation plan
• Content Strategy and Execution:
  Develop and implement a comprehensive content strategy, including social media, webinars, articles, website content, and live events, to attract inbound leads
• Brand Building:
  Leverage Humareso’s founders’ industry expertise and personal brands to enhance market presence
• Performance Analysis:
  Monitor analytics to set and achieve KPIs, measure campaign success, and refine strategies
• Website Optimization:
  Increase SEO presence through targeted website content development, including landing pages, articles, podcasts, and streaming to track user behavior to inform marketing strategies
• Email Marketing:
  Plan and manage email marketing campaigns to nurture leads and maintain customer engagement
• Outbound Marketing:
  Strategize and develop campaigns using sales automation tools to create brand awareness and convert cold leads to inbound traffic
• CRM Optimization:
  Optimize Hubspot to implement dashboards, automate workflows, and enhance lead tracking and scoring
• Account Expansion:
  Partner with consultants to identify opportunities for account expansion and service cross-selling
• Event Planning:
  Coordinate live events, podcasts, and live-recorded weekly events to strengthen brand recognition and engagement
• Revenue Growth:
  Collaborate with leadership to align marketing initiatives with the company’s revenue goals, aiming for a 2x revenue increase within the calendar year

• Bachelor’s degree in marketing or concentrated business degree, related experience or comparable military experience preferred
• Proven experience in Sales and Marketing leadership roles, preferably in a service-oriented or B2B environment
• Strong background in content strategy, production, and campaign execution, including website content development
• Proficiency in Hubspot is a must! Also, experience with marketing automation tools (Mailchimp, Active Campaign, Hubspot Marketing), and marketing analytics (Google, Meta, Linkedin, etc.) preferred
• Understanding of cold outbound selling strategies, including the development of sales sequences and messaging, lead scoring, and overcoming objections
• Expertise in tracking marketing analytics and leveraging insights for marketing optimization
• Understanding of the Human Resources and Talent Management functions, possessing the ability to quickly engage and relate with human resources professionals is a plus
• Basic knowledge of website design (Webflow, Wordpress, Squarespace, etc.)
• Project management and organizational abilities
• Ability to analyze data to define KPIs and measure performance against goals
• Strong interpersonal skills and the ability to collaborate across teams and with leadership