Paved Senior Marketing Manager Position

Take on a pivotal role as a Senior Marketing Manager at Paved, working remotely within Canada. This strategic position focuses on driving demand generation and executing effective marketing initiatives.

As a Senior Marketing Manager, you'll be responsible for shaping Paved's marketing landscape while working closely with multidisciplinary teams. This role requires a hands-on approach, overseeing everything from campaign performance to lifecycle marketing strategies aimed at elevating acquisition and retention metrics. Your insights will drive impactful decisions across our marketplace.

Key Responsibilities:

• Own overall marketing strategy for Paved

• Cultivate demand through diverse marketing initiatives

• Execute and optimize paid acquisition strategies

• Develop content and messaging that resonates

• Collaborate cross-functionally to enhance customer experiences

Requirements:

• 5+ years in B2B marketing, particularly in SaaS

• Proven demand generation and growth success

• Strong foundation in analytics and attribution

• Familiarity with marketing automation tools

• Excellent project management and communication skills

Join Paved and help shape our narrative, driving measurable marketing outcomes in a dynamic remote setting.
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