Senior Brand Marketing Manager

Position: Thumbtack Senior Brand Marketing Manager
Join Thumbtack as a Senior Brand Manager dedicated to enhancing our presence among professionals. Drive brand strategy, insights, and creative initiatives across all platforms.

This role requires you to effectively shape brand messaging and position Thumbtack as a leader in home services. Reporting to the Director of Brand Strategy, you will influence brand initiatives with a focus on pro segments and translate market insights into compelling strategies. With your background in brand marketing, you’ll play a crucial role in coordinating brand health analyses and developing impactful messaging frameworks.

Key Responsibilities:

• Guide brand playbook updates and content initiatives

• Craft briefs translating brand strategy into creativity

• Analyze audience insights and competitive landscape

• Collaborate across teams to align brand objectives

• Support AI-driven content initiatives and frameworks

Requirements:

• 6-8+ years of brand marketing experience

• Proven skills in developing brand strategies

• Familiarity with SMB marketing is a plus

• Experience in managing brand health metrics

• Strong analytical and creative abilities

Lead impactful marketing initiatives and set a clear brand direction at Thumbtack.