Job Description & How to Apply Below
As the Senior Marketing Director, you will report to the General Manager and play a pivotal role in closing the awareness gap for Malahat Sky Walk. You will refine marketing channels to translate brand engagement into increased visitation and deliver measurable growth over the next two years. Your vision will shape themed programming and events while managing a small team to execute dynamic marketing strategies.
Key Responsibilities:
• Develop and oversee the marketing strategy and budget
• Manage an integrated channel mix for effective outreach
• Analyze consumer insights for targeted marketing
• Direct creative production for branding consistency
• Conceive themed events to enhance visitor experiences
Requirements:
• Proven senior marketing leadership experience
• Strong analytical skills and experience with GA4
• Background in destination or experiential tourism preferred
• Excellent aesthetic sense for branding direction
• Willingness to work on Vancouver Island
Elevate visitor awareness and engagement at Malahat Sky Walk through strategic marketing leadership and innovative programming.
Position Requirements
10+ Years
work experience
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