Sales Development Manager, Relief

7 Oct 2026

Coke Canada Bottling is Canada’s Local Bottler. We’re Made Local.

Proudly independent, we are a Canadian, family‑owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most‑loved beverages Canadians enjoy. With over 6,000 diverse employees coast‑to‑coast, we operate in every province through 50+ sales and distribution centres, and five manufacturing facilities.

Coke Canada supplies some of Canada’s favourite beverage brands, and we want to continue to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to our employees, customers, consumers, and communities.

Advancing a high‑performing, collaborative and inclusive culture is at the core of our vision to be the World’s Greatest Bottler, Built by the Best People, and we’re looking for exceptional talent to help get us there.

For more information about Coke Canada Bottling and our products, visit

• Work Location – Victoria, BC
• Shift/Hours or Hybrid Environment – Monday to Friday, Days.
• The full base salary range for this position is from $61,200 - $68,000 annually. The starting base salary offered is based on market location and may vary depending on job‑related knowledge, role complexity, skills, experience, and internal equity.

Coke Canada Bottling Sales Development Managers (SDM) - Relief are field sales representatives tasked with identifying and capitalizing on sales opportunities with a wide range of customers, including Grocery stores, Mass Merchandisers, Convenience & Gas stores, Restaurants & Bars, and other Food Service / On Premise establishments. The SDM – Relief plays a critical role in helping us achieve this goal, in many cases they will be the first point of contact for our customers.

Developing strong, collaborative partnerships will be a priority.

Additionally, the SDM - Relief will play a pivotal role in expanding the customer base and driving business growth within their designated territory. They will support and cover vacations and/or long‑term leave and are responsible for covering all routes within their territory, so a large amount of travel is required.

• Successfully sell customer promotional plans, incremental displays and equipment placements that include annual Customer Marketing Agreements and align with the customer’s and the Coke Canada system’s business objectives and strategies.
• Evaluate outlet opportunities for new and existing customers.
• Develop a customised business plan addressing the critical needs of the customer(s).
• Work collaboratively with the merchandising Supervisors and order replenishment team to ensure that revenue and profit goals are achieved, and that appropriate inventory levels and merchandising standards are maintained at each store.
• Ensures a high level of customer service and resolves issues promptly.
• Sell in promotional programmes and ensure dealer compliance.
• Execute channel and customer promotions/programs that leverage national brand strategies.
• Proactively arrange time and territory to achieve optimum face‑to‑face selling opportunities.
• Build or modify displays, sections, end caps, racks & coolers in line with Coke Canada Bottling’s standards and programmes.
• Be able to lift, carry and position product (weight up to 50lbs or 22kgs) above shoulder height without assistance.

• One to three (1-3) years selling in the consumer goods industry required.
• Minimum of one (1) year in consumer products, direct store delivery sales or major account management.
• Strong analytical, organisational, and planning skills.
• Exceptional verbal and written communication skills are a must.
• Proficient in using a variety of computer programmes.
• Must have a…