Sales Manager

You'll lead the day-to-day performance of our Food service sales team, turning strategy into clear plans that hit sales, margin and customer growth targets. You'll coach your team, build strong customer relationships and work across the business to deliver great service and profitable growth. If you love developing people, winning new business and knowing your numbers, this role is for you.

• Coach and develop the Food service sales team to hit sales, margin, customer growth and activity targets
• Set clear team and individual plans, priorities and expectations
• Track performance against KPIs and give regular feedback
• Recruit, onboard and build your team's product knowledge and selling skills
• Build a collaborative, accountable and customer-focused sales culture

• Grow existing accounts through category expansion and cross-selling, and win new business
• Keep a strong pipeline and oversee territory and account plans
• Review sales trends, lost business and opportunities, and act on gaps
• Roll out sales programs and promotions with the Director, Food Services
• Keep a pulse on competitors, market pricing and customer trends

• Help your team resolve significant customer concerns and protect at‑risk accounts
• Own relationships with key and strategic accounts, and join meetings and negotiations
• Watch margin, pricing, product mix and customer profitability, and act to improve them

• Partner with Operations, Purchasing, Finance, Production and Customer Service to support customers
• Collaborate with other Fresh Direct Group business units
• Keep accurate forecasts, pipeline data and sales reports, with regular updates to the Director

• 5+ years of progressive sales experience, ideally in food service distribution, hospitality, produce, grocery or a related industry
• 5+ years experience in leading a Sales team, including coaching and performance management
• A track record of profitable growth from both existing accounts and new business
• Strong skills in sales planning, territory management and business development
• Experience managing pricing, margins, product mix and customer profitability
• Strong key-account and negotiation skills
• Proficiency with Microsoft Office, especially Excel, plus CRM or sales reporting tools
• A valid Class 5 driver's licence, a clean driver's abstract and the ability to travel within the market

• A visible, approachable leader who builds trust and holds people accountable
• Commercially sharp
  , connecting sales, pricing, margin and product mix to profitability
• Results-driven
  , setting clear priorities and following through
• Data-minded
  , using sales information to spot issues and opportunities
• A strong collaborator and communicator across Sales, Operations, Purchasing and Finance
• Confident and decisive
  , making sound calls in a fast-moving food service environment
• Organized and adaptable
  , balancing people, customer and commercial priorities