Sr. CRM and Automation Developer

About the role

We are seeking a Sr. CRM and Automation Developer to lead the technical development and optimization of our omnichannel marketing and patient engagement campaigns. This is a hands‑on engineering role that will focus on designing, building, testing, and optimizing marketing automation journeys using Braze, integrating it with a modern digital ecosystem including CDP, Twilio, data analytics, patient scheduling, and content platforms.

Reporting to the Director, Digital Engineering, you will play a key role in expanding our personalization strategy, increasing engagement, and driving conversion uplift across email, SMS, push, and in‑app messaging—while supporting ongoing platform migration, architecture improvements, and marketing innovation.

This is a flexible hybrid remote role out of our Vienna, VA or Raleigh, NC office.

• Develop, deploy, and maintain Braze Canvases, email campaigns, push, in‑app messages, and SMS journeys (Twilio).
• Create dynamic Liquid logic, personalization tokens, custom attributes, segments, and triggers to drive highly personalized communications.
• Build HTML5/CSS‑compliant, responsive templates; handle cross‑channel creative execution.
• Manage A/B tests, multivariate testing, holdout groups, and performance monitoring; interpret results to improve KPIs.
• Collaborate with Data, Product, CRM, and Marketing teams to translate business goals into Braze implementations.
• Create and manage Braze APIs, webhooks, data extensions, segment logic, and external integrations (e.g., CDPs, mobile apps).
• Oversee data schema design, ingestion, and campaign data pipelines; ensure clean and secure integrations.
• Contribute to platform migration projects, architecture decisions, and feature expansions within Braze and related Martech stack.
• Support accessibility, deliverability, and compliance best practices.
• Troubleshoot issues in segmentation logic, audience targeting, campaign performance, and message delivery.
• Maintain accurate documentation and collaborate using tools like Jira, Confluence, Git, and PPM platforms.

• Bachelor’s degree in Computer Science, Marketing Technology, or the equivalent combination of education, skills and experience.
• Braze Certification(s) preferred
• Proven experience using Liquid, Braze APIs, custom events, Braze Currents, and campaign automation features.
• Strong SQL skills; experience handling large datasets and custom segmentation logic.
• Ability to create and troubleshoot HTML/CSS responsive email templates and messaging formats.
• Experience with cross‑channel strategy including SMS (Twilio), Inkit (print), in‑app, and push notifications.
• Familiarity with CDPs (e.g., Microsoft CI), and their use in campaign orchestration.
• Solid understanding of data modeling, user identity management, and preference centers.
• Proficient with Jira, Confluence, Git Hub, CI/CD, and workflow documentation
• Exposure to marketing technologies such as Facebook Ads
  , Sprout Social
  , Yext
  , Inkit
  , Braze Currents
  , and CMS platforms like Acquia, Drupal, or Sitecore.
• Knowledge of CRM ecosystems like Salesforce
  , Adobe
  , Iterable
  , or Braze partner integrations
  .
• Understanding of HIPAA compliance, security best practices
  , and consent‑driven communication.
• Highly collaborative and detail‑oriented with the ability to multi‑task in a fast‑paced environment
  .
• Data‑driven mindset with a passion for driving patient engagement and conversion uplift through experimentation.
• Comfortable working across global teams in hybrid/remote environments
  .
• Strong verbal and written communication skills
  , capable of translating complex technical topics for non‑technical stakeholders.
• Eager to innovate, test, learn, and continuously optimize
  .

• Career Development and Training Opportunities
• Participate in a comprehensive benefits package including medical and dental coverage, tax‑free savings plans, life insurance and more
• Participate in our Vision coverage and associate discounts on our products
• Participate in our 401(k) with competitive company match
• Accrue PTO and paid holidays from day one

How do you see yourself today? Are you looking for that unique opportunity where you can make a…