EU Head of Marketing, EU

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions.

Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services and Web
3.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at global scale.

Bybit EU is headquartered in Vienna and is building the next generation of regulated digital asset services for customers across the European Economic Area.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Bybit EU is looking for a Head of Marketing EU to lead our marketing strategy and execution across European markets. This senior leadership role covers brand, growth, product marketing, customer acquisition, communications, content and channel strategy
, with a strong focus on crypto trading, advanced trading products and derivatives.

Reporting directly to the EU Group CEO
, you will work closely with Product, Country Managers, Compliance and global Marketing teams to drive sustainable user, trading and revenue growth.

• Define and execute the European marketing strategy across brand, acquisition, activation, engagement and retention.
• Develop market-specific strategies for priority European markets.
• Own the European marketing budget, KPIs and investment allocation.
• Drive measurable growth across users, trading activity, revenue and customer lifetime value.

• Lead go-to-market strategy for crypto trading and advanced products, including spot, futures, perpetuals, options and derivatives, subject to applicable regulatory approvals and product availability.
• Develop clear propositions for retail, active trader, VIP and institutional audiences.
• Translate complex trading products and market concepts into compelling customer communications.
• Partner with Product and Commercial teams to bring customer and market insights into product development.

• Own the European channel strategy across paid, owned and earned media, CRM, affiliates, KOLs, influencers, partnerships, community, PR, events, content and SEO.
• Define the optimal channel and content mix by market, audience, product and campaign objective.
• Lead content, editorial, educational and organic growth strategies.
• Drive full-funnel acquisition from awareness through KYC, deposit, first trade, retention and reactivation.
• Manage agencies and external partners and continuously test new channels and formats.

• Build and strengthen the Bybit brand across Europe while maintaining global brand consistency.
• Lead European product positioning, messaging and integrated campaigns.
• Own PR, media relations, thought leadership and reputation management in partnership with Corporate Communications.
• Develop strong relationships with crypto communities, traders, affiliates, KOLs, media and ecosystem partners.
• Lead Bybit’s presence at relevant crypto, fintech, trading and institutional events.

• Lead lifecycle marketing across onboarding, activation, engagement, retention and reactivation.
• Own marketing analytics, attribution,…