Marketing Transformation Lead

World Stridesis the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. World Strides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports.

Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description

World Strides' K12 Individual business is moving from direct mail to a digital-first growth engine. The most important work sits between teams: program launches, website tests and lead data reaching the CRM.

The Marketing Transformation Lead serves as a forward-deployed marketer, embedding in the highest-impact growth, customer experience and marketing effectiveness initiatives. Hands-on and leading across teams, this leader ensures solutions are built, launched and measured, often using AI tools and code, and turns what works into reusable playbooks.

Reporting to the Director, Transformation & Performance, this role owns the stack and funnel and drives always-on experimentation.

Responsibilities

Marketing Funnel & Technology

• Serve as end-to-end owner of the marketing process across channels, reducing time to insight and time to market.
• Own the marketing stack and funnel data pipeline, from ad platforms and tag management through forms, CRM and registration (GA4, GTM, conversion APIs, UTMs, Hub Spot).
• Ensure every lead traces from source, campaign and creative to registration.
  Feed offline/CRM conversions to ad platforms to optimize for registrations.
• Define the future-state marketing experience, maintain the funnel map and align stakeholders on how it evolves.
• Monitor the pipeline and fix broken tags, dropped fields and routing errors before they reach reporting.
• Own form-to-CRM workflows (field mapping, lead routing, nurture triggers); set clear acceptance criteria for IT or build it directly.
• Run website experimentation as an always-on program.
• Develop and prioritize hypotheses from analytics, research and performance data.
• Launch, measure and scale winning tests, tied to lead quality and registrations, not just clicks.
• Instrument every test before launch and keep a shared test log.

Agency & Partner Management

• Hold paid media, SEO and marketing agencies to cost-per-registration and lead-quality goals; audit their work.
• Own SEO recommendations through to live changes, measured on organic and AI search visibility.

AI & Automation

• Use AI agents and coding tools (e.g., Claude Code) to ship automations, API data pulls, audits, mockups and internal tools.
• Build agents and workflows for research, briefs, content operations, internal linking, technical checks, refreshes, reporting and opportunity discovery.
• Replace manual, repetitive work with documented workflows the team can use, audit and improve.

Qualifications

• Bachelor’s degree in Marketing, Business, IS or related field (or equivalent).
• 5+ years in digital, growth or performance marketing, or marketing ops.
• Hands-on ownership of an ad-to-CRM data pipeline (tagging, conversion tracking, UTMs, offline conversions).
• Track record running an always-on website testing program.
• Paid media agency management with budget and performance accountability.
• Cross-functional delivery with Product and IT, including requirements and QA.
• Everyday use of AI tools to build (e.g., Claude Code, Cursor, n8n).
• Working knowledge of GA4, GTM, UTM governance and Hub Spot or similar CRM.
• Comfortable with ambiguity; you frame problems and ship.
• Clear writer…