Associate Director of Communications

Role Overview :
The Associate Director will lead the institution’s brand strategy, digital presence, and communication ecosystem to enhance visibility, reputation, and stakeholder engagement. This role is responsible for driving integrated marketing initiatives, overseeing website performance, managing high-quality content development, and ensuring strong digital growth through SEO and analytics-driven strategies. The incumbent will also lead the communications team, ensuring alignment with institutional goals and consistent brand positioning across all channels.

Key Responsibilities

:
1. Strategic Brand Buildin
g:
• Develop and execute comprehensive brand strategies aligned with institutional vision and growth objectiv
es
• Strengthen institutional positioning across academic, research, and outreach domai
ns
• Ensure consistency in brand messaging across all platforms (online & offlin
e)
• Lead campaigns for admissions, rankings, reputation building, and thought leadersh

ip
2. Website Management & Optimizati
on:
• Oversee end-to-end management of the university website (UI/UX, content, performan
ce)
• Ensure website is updated, user-friendly, mobile-responsive, and SEO-optimi
zed
• Monitor website analytics (traffic, engagement, conversions) and implement improveme
nts
• Collaborate with IT/vendors for technical enhancements and security complia

nce
3. Content Strategy & Developm
ent:
• Lead content planning, creation, and distribution across platf
orms
• Ensure high-quality, engaging, and audience-specific content (web, social media, PR, brochures, repo
rts)
• Maintain editorial standards, brand tone, and communication guidel
ines
• Drive storytelling initiatives showcasing institutional achievements, faculty, and stud

ents
4. Digital Marketing &
SEO:
• Develop and execute digital marketing strategies with a strong focus on SEO, SEM, and performance mark
eting
• Improve organic search rankings, website visibility, and lead gener
ation
• Manage campaigns across Google Ads, social media platforms, and email mark
eting
• Track campaign performance and ROI using analytics tools and optimize accord

ingly
5. Communication & Stakeholder Engag
ement:
• Lead internal and external communications ensuring clarity, consistency, and
impact
• Manage PR, media relations, and institutional announc
ements
• Engage with key stakeholders including leadership, faculty, students, alumni, and external pa
rtners
• Ensure timely and effective crisis communication when re

quired
6. Team Leadership & Mana
gement:
• Lead, mentor, and manage the communications and digital marketi
ng team
• Set KPIs, monitor performance, and drive continuous impr
ovement
• Foster a collaborative, innovative, and high-performance work

culture
Qualifi
cations:
• Any Postgraduate degree Communication, Media Studies, Journalism, Digital Media, Marketing, Management, or related dis

cipline.
Experience and

Skills:

• Minimum 15 years of experience in digital communication, website management, social media strategy, or internal communication roles, with significant leadership ex perience in an EDUCATION INS
TITUTION.Technical
Skill Set
• Strong understanding of SEO, SEM, and digital marketing tools (Google Analytics, Search Console, Ads
Manager)
• Expertise in website management systems (CMS such as Word Press, Drup
al, etc.)
• Knowledge of UI/UX principles and web performance opt
imization
• Proficiency in content strategy, copywriting, and editorial m
anagement
• Experience with marketing automation and
CRM tools
• Data-driven decision-making using analytics and report
ing tools
• Familiarity with social media platforms, campaign management, and digital ad
vertising
• Basic understanding of HTML, web technologies, and integrations (p

referred)
Personal A
ttributes:
• Strong leadership and team management ca
pabilities
• Excellent communication and interperso
nal skills
• Strategic thinking with execution
excellence
• Creative mindset with attention
to detail
• Ability to manage multiple projects and
deadlines
• Strong stakeholder management and collaborat
ion skills
• Analytical and problem-solvi
ng ability
• Adaptability in a fast-paced, dynamic e

nvironment