Performance Marketing Manager

• Locations:
  Corporate Office, I-9/3, Islamabad

Job Description:

We are launching a new-age global digital connectivity business centered around E-SIM technology
, and we’re seeking a Performance Marketing Manager to lead growth across markets. This role demands a data‑driven marketer who will design and execute full‑funnel paid campaigns, blending analytical precision, creative storytelling, and growth experimentation to maximize acquisition, activation, and lifetime value for our digital users.

• Develop and own the global performance marketing strategy for eSIM products across key digital channels (Search, Social, Display, Video, Affiliate, and Programmatic).
• Design full‑funnel acquisition frameworks that drive measurable outcomes — CAC, ROAS, conversion rate, and retention uplift.
• Create scalable, automated campaign architectures for multi‑market execution.

Execution & Optimization

• Launch, manage, and continuously optimize high‑budget paid media campaigns across Google, Meta, Tik Tok, and other ad networks.
• Conduct A/B and multivariate testing across creatives, audience cohorts, and landing experiences.
• Partner with the Product & UI teams to refine activation flows, checkout UX, and onboarding journeys to improve conversion and retention.

Analytics & Insights

• Implement robust tracking and attribution using GA4, Google Tag Manager, and data visualization tools (Looker, Data Studio, Power BI, etc.).
• Monitor daily and weekly campaign performance, reporting insights and recommendations to leadership. Monitor results against business targets.
• Leverage analytics to identify emerging opportunities by region, validity, audience segment and product attributes
• Stay ahead of digital trends, tools, and platform updates.
• Work cross‑functionally with Product, Commercial, and Design teams to ensure alignment between campaign messaging, pricing, and product features.
• Own the performance marketing budget, ensuring optimal allocation and cost efficiency across global markets.

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 5–8 years of experience in performance or growth marketing
  , preferably in telecom, digital products, or e-commerce
  .
• Proven record of managing significant monthly ad spend with high ROI.
• Expertise in Google Ads, Meta Ads, Tik Tok Ads, programmatic buying, affiliate and influencer marketing
  .
• Advanced proficiency in GA4, Tag Manager, Looker Studio, and data‑driven decision‑making.
• Experience analyzing funnel and usage data to enhance conversion, retention, and customer lifetime value (CLV).
• Familiarity with E‑SIM, mobile plans, or digital subscription models will be an advantage.
• Creative thinker with an experimental, data‑driven approach to problem‑solving.
• Analyze usage data and feedback to enhance performance, usability, and customer satisfaction.