Counter Sales Representative

Counter Sales Representative

United Electric Supply

United Electric Supply Co. Inc. is a nationally recognized, 100% employee-owned company that is a large multi-regional supplier of electrical products and advanced services for the construction and industrial markets. United Electric offers a full range of electrical products and services with concentrations in industrial automation, building automation, lighting, wire/cable/conduit, distribution and control, data communications, electro‑mechanical and energy solutions. With over 300 employees, United Electric is headquartered in New Castle, Delaware with locations throughout Delaware, Pennsylvania, Maryland, New Jersey, Virginia and New York.

We are seeking a customer-focused and detail-oriented Counter Sales Representative to join our team. In this role, you will be the first point of contact for customers, assisting with product inquiries, in‑person order processing, and providing expert product advice. Strong communication skills and the ability to build customer relationships are essential for success. The position also involves maintaining a clean, organized counter area, managing inventory levels, and supporting the overall goals of the sales team.

• Verify shipment of goods received from branch transfers and packing slips.
• Organize and stock warehouse shelves with incoming materials and supplies.
• Maintain clean, orderly, and safe stock area.
• Participate in the cycle counting efforts at the branch.
• Provide insightful, accurate, detailed information to our customers’ questions or problems. Always greet customers at the sales counter or through incoming telephone calls.
• Responsible for pricing, recommending, and selling appropriate products to our customers as well as quoting jobs and bids on material.
• Efficiently collect requested material from the shelves, ensuring it correctly aligns with the customer’s application and order.
• Assist with pulling materials for transfers to other branches, phone orders, and orders to be delivered when needed or requested.
• Ensure the counter area is kept clean, orderly and safe.
• Solve customer problems tactfully and promptly.
• Awareness of all new product information and promotions through vendor– and company-sponsored Lunch and Learns, upon availability.
• Meet or exceed sales budget by proactively seeking new business and participating in selling programs and promotions.
• Work closely with all internal departments, combining individual efforts to better serve the customer.

• May be required to operate powered industrial trucks.
• Must be able to lift 50 lbs. several times a day, bend, twist, and climb.
• Adhere to all United Electric health, safety, and environmental policies.
• Act in a safe and positive manner always, ensuring that those around you do not put themselves or others r personal safety is your responsibility.
• Complete an accident/incident report for any safety and/or health infractions that occur or are witnessed.

• Adhere to all United Electric health, safety, and environmental policies.
• Act in a safe and positive manner always, ensuring that those around you do not put themselves or others r personal safety is your responsibility.
• Complete an accident/incident report for any safety and/or health infractions that occur or are witnessed.
• Support all United Electric health, safety, and environmental policies for all employees within your branch.

• Excellent interpersonal and communication skills – both written and verbal.
• Ability to effectively handle multiple tasks and collaborate within a multi‑functional team.
• Detail oriented, organized, consistent and tenacious.
• A team player – work together with others to accomplish common goals of the company.
• Organized with strong time management skills.
• Ability to learn our ERP system.
• Industry product knowledge beneficial.
• Self‑motivated and self‑starter.
• Minimum High School Diploma.
• Customer Service Training/Experience is preferred.

• Health, Dental, and Vision Insurance
• Disability Insurance and Life Insurance
• 401(k) and Stock Ownership
• Paid Vacation and holidays
• Educational Benefits
• Wellness Programs
• Work/Life Balance
• Eligible for Commission

We are an equal employment opportunity employer.

Entry level

Full‑time

Sales and Business Development

Wholesale