Ecommerce Manager

Are you ready to build a career that’s not just a job but a meaningful journey? At Born Primitive, we offer more than just work — we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you’ll thrive both personally and professionally.

Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great:
sacrifice, honor, and unwavering commitment to freedom . We’re inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don’t just work here — they reflect these values in everything they do, becoming a vital part of a mission larger than themselves.

If you’re passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day.

The Ecommerce Manager owns the performance of Born Primitive's digital storefronts across the US, Canada, and EU markets, serving as the primary point of accountability for conversion rate and overall site performance. Reporting to the Director of Ecommerce and leading our Ecommerce Team, this role blends strategic ownership of conversion rate optimization, site experience, and merchandising with hands on execution across technology, landing pages, and daily site management.

This is a highly collaborative role. The Ecommerce Manager partners closely with the Marketing Manager and Email/SMS Manager to lower customer acquisition cost across the full funnel, from ad to landing page to email opt in and welcome series, and with the Customer Service Manager to resolve site issues and improve the customer experience. The role also works directly with Product and Merchandising on catalog, navigation, and presentation.

The role has a dedicated Web Development Team for technical projects, and support from our Creative Team to bring landing pages and on-site experiences to life.

This is a role with real room to grow. As part of a fast-growing company with dynamic opportunities, this position offers clear room for growth as the role matures and demonstrates impact over time.

• Conversion Rate & Site
  
  Experience:
  
  own the customer's full path to purchase, from landing through checkout and supporting post purchase, across all three storefronts, continually identifying and acting on opportunities to improve conversion.
• Merchandising & Navigation: partner with Product and Merchandising to keep the catalog, navigation, presentation, and assortment clean, intuitive, and aligned with how customers shop and the selling points that convert.
• Technology & Tools: own the ecommerce tech stack, building the business case and accountable for the return on every tool and investment.
• Site Structure & Technical Hygiene: lead strategy and standards for how the site is organized and maintained behind the scenes, directing the Ecommerce Team on execution while staying hands on enough to make direct adjustments during key selling periods when speed matters most.
• Team Leadership: own the structure, talent, and size of the Ecommerce Team, assessing capability against business needs and making the case for the right investment in people.
• Cross Functional Partnership: proactively collaborate with Creative, Marketing, Customer Service, and Email/SMS Managers to improve site KPIs, lower customer acquisition cost end-to-end, and improve customer experience and customer journey.
• Search & Emerging Channels: own SEO implementation and performance and bring Born Primitive's presence into GEO and agentic commerce channels as…