Digital Operations Business Analyst

Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company— we're a team driven by purpose. As a Top Workplace
, we're looking for top talent to fuel our mission: to protect, repair and improve our customers' greatest asset – their home.

But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity
. Whether you're starting your career or looking for your next big move, we offer hands‑on training, advancement opportunities, and the chance to make a real impact every day.

Join us and lay the foundation for your success. Apply today! Groundworks is seeking a talented Digital Operations Business Analyst to join our tribe in Virginia Beach, VA
.

We're seeking a strategic Digital Operations Business Analyst to drive our web presence and critical business initiatives through data‑driven decision making and cross‑functional collaboration. As the central hub for website operations and time‑sensitive business projects, you'll partner with Marketing, Corporate Communications, and Recruiting teams to transform content ideation and requests into impactful digital experiences while managing high‑priority M&A initiatives. This role combines product management principles with hands‑on execution and critical business support, requiring someone who can think strategically while delivering tactical results under tight deadlines.

You'll own the complete content lifecycle—from stakeholder intake to performance optimization—while managing time‑sensitive M&A initiatives and building scalable processes that support our growing business needs.

• Serve as the trusted advisor and primary contact for Marketing, Corporate Communications, and Recruiting teams
• Act as the strategic gatekeeper for all website content requests, evaluating feasibility, brand alignment, and business impact
• Lead discovery sessions with stakeholders and UX to define project requirements, scope, and success metrics
• Build strong cross‑functional relationships through proactive communication and reliable delivery
• Ensure all published content meets quality standards, compliance requirements, and aligns with overall web strategy
• Serve as the primary product point of contact for M&A and company expansion initiatives
• Partner with Marketing, Customer Experience and Creative on time‑critical M&A and expansion content initiatives, including website updates, announcements, and integration materials
• Manage unplanned, high‑priority requests with compressed timelines, often requiring immediate resource reallocation
• Coordinate rapid‑response publishing workflows to support deal announcements and corporate communications
• Ensure brand consistency and compliance standards are maintained even under accelerated delivery schedules
• Own end‑to‑end publishing workflows across all company websites, ensuring brand consistency and compliance
• Own overall visual quality control across all company websites, ensuring consistent brand standards and user experience
• Maintain content governance by conducting regular audits to identify outdated content and ensure accuracy across all properties
• Evaluate incoming requests to determine optimal execution paths—leveraging existing site components versus new development
• Maintain content quality standards while optimizing for speed and efficiency
• Lead regular check‑ins with stakeholders in Marketing, Customer Experience, and Branding to align on priorities and standards
• Make independent decisions on routine content updates and publishing requests, escalating to Senior Product Manager only when strategic guidance or additional approvals are needed
• Partner with UX on user experience design, testing, and optimization initiatives
• Collaborate with Development teams to prioritize features and manage technical roadmaps
• Assist in web modernization project to standardize templates and components across all company websites
• Balance stakeholder needs with technical constraints to deliver pragmatic solutions
• Drive data‑informed…