Director, Product Analytics

Overview

We are seeking an experienced Lead or Director Product Analytics to be responsible for the evolution of our product intelligence and experimentation capability across Cengage’s digital portfolio. Reporting to the leader of the Product Analytics team, this individual will build and scale a modern analytics function that influences product strategy, improves learner outcomes, and fuels the next wave of digital innovation across the enterprise.

You will lead a high-performing team of product analytics scientists, partner closely with Product, Technology, Marketing, Business partners and serve as a leader with vision on digital learning intelligence and student engagement measurement. This role blends strategic vision, analytical difficulty, and hands‑on leadership to elevate Cengage’s digital product decisions and culture of experimentation.

In this role you will help Cengage set up our product analytics practice. Work with product and technology teams to understand customer needs. Use Amplitude and other analytics tools to tag the full digital experience. Gather appropriate data and build metrics and insights. You will work closely with product owners to identify what parts of the digital customer experience need to be changed, set up A/B tests to identify customer response to product changes and measure the business value and customer satisfaction delivered by the digital product.

• Develop and implement the enterprise product analytics strategy aligned to Cengage’s learning and product vision.
• Lead and mentor a team of analysts and data scientists, embedding best‑in‑class practices in experimentation, measurement, and insight generation.
• Drive end‑to‑end instrumentation strategy, partnering with tech teams to ensure scalable, accurate, and consistent tracking across platforms and experiences.
• Champion a customer‑focused product culture, turning data into actionable stories and strategic recommendations.
• Partner with product and design leadership to shape product roadmaps advised by learning science, behavioral signal analysis, and student outcome metrics.
• Lead the design and governance of A/B testing and experimentation frameworks to evaluate features, optimize experience flow, and validate product hypotheses.
• Operationalize product health dashboards, KPI frameworks, and executive‑ready insights to track success and guide strategic tradeoffs.
• Collaborate closely with data engineering/platform teams to ensure robust data pipelines, semantic layer consistency, and scalable analytic infrastructure.
• Influence digital architecture direction for next‑generation learning signals, engagement models, and LTV‑style student value frameworks.
• Serve as a senior thought partner to business units on sophisticated analytics, segmentation, and predictive modeling approaches.
• Build readiness and maturity around analytics enablement, training product and business stakeholders on data literacy and measurement excellence.

• Strategic leader with 8+ years in product analytics, digital analytics, or data science, including 3+ years managing high‑performing teams.
• Experience scaling analytics teams and capabilities in a digital product or software‑based environment.
• Sophisticated knowledge of product analytics tools (Amplitude, Adobe Analytics, etc.) and cloud and data platforms (Snowflake, AWS, Databricks, etc.).
• Proven track record of building experimentation programs, KPI frameworks, and translating insights into product and customer experience improvements.
• Strong storytelling ability with executive presence—able to synthesize sophisticated data into compelling narratives.
• Proficient with SQL, Python and/or R, and data visualization tools (Power BI, etc.).
• Deep knowledge of digital engagement, funnel optimization, and behavioral analytics.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for…