Marketing Manager for Franchise Development

Marketing Manager, Franchise Development – Buzz Franchise Brands

Buzz Franchise Brands is a fast-growing, multi-brand franchise company headquartered in Virginia Beach, VA. Our portfolio includes British Swim School, Pool Scouts, Home Clean Heroes, and Wonderly Lights. We are looking for a creative, driven, and strategic Franchise Development Marketing Manager to elevate our brand stories, strengthen our franchise development pipeline, and attract high-quality prospective franchisees across all BFB brands.

This is a new role and a key addition to our team. The ideal candidate is someone who thrives in a collaborative environment, is self-motivated in day-to-day execution, and brings fresh ideas to the table - balancing both creativity and analytics to make a meaningful impact.

This is an in-person role, reporting to the Chief Marketing Officer.

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Vision insurance
• Wellness resources

• Create and oversee franchise development marketing content calendar; collaborate with brand marketing teams, designers and videographers to bring stories to life.
• Develop compelling content for social, email, blog/websites, PR, broker communications, and sales collateral.
• Audit and refine franchise development email and nurture content within our CRM, recommending improvements that drive engagement and pipeline progression.
• Develop and optimize content, user experience, and SEO alignment across franchise development websites in partnership with brand marketing team, digital teams, and external agencies.
• Create and maintain broker-focused materials and ensure accurate, competitive representation on broker portals and at development events.
• Partner with brand marketing teams and PR agencies to pitch franchisee stories, brand milestones, and expansion news that support franchise recruitment.
• Work closely with brand marketing directors, franchise development leaders, and creative teams to align messaging and support shared strategic goals.
• Track content performance, lead funnel metrics, and competitive trends to inform ongoing enhancements to franchise development marketing.
• Report on campaign performance to key stakeholders across the organization.

• Bachelor’s Degree;
  Marketing, Communications, Business, or related field.
• Minimum 4 years of marketing experience; B2B, franchise, multi-location, or agency experience preferred.
• Strong writing and content development skills.
• Working knowledge of SEO, paid media, landing page optimization, and digital lead generation best practices.
• Experience with CRM and email automation platforms.
• Ability to work on-site daily in Virginia Beach, VA.