Vice President, Marketing & Communications

Vice President, Marketing & Communications

Role: Vice President, Marketing Communications

Department: Global Marketing Communications

Location: Virgina Beach, VA (Hybrid) - Remote Candidates will also be considered.

General Description: The Vice President, Marketing & Communications is a senior leader responsible for setting the vision and driving the execution of global marketing and communications activities across Operation Smile. Reporting to the Senior Vice President, Global Marketing & Strategy, this role ensures that the organization’s brand, messaging, and strategy are consistently represented across all channels, regions, and stakeholder touchpoints. This leader oversees a unified global marketing and communications team, collaborating closely with regional offices, development and fundraising teams, and internal partners to create alignment and amplify impact.

The ideal candidate is both a strategic thinker and a hands‑on operator—capable of balancing global cohesion with local customization in support of organizational priorities.

• Develop and lead the implementation of annual and multi‑year global marketing and communications plans aligned with OSI’s strategic priorities and brand framework.
• Ensure all initiatives reflect consistent application of brand, tone, and values—while allowing for regional and local adaptation.
• Serve as a trusted advisor to senior leadership, integrating marketing strategy across departments and global initiatives.

• Direct a multi‑disciplinary, globally dispersed Mar Com team across Content & Storytelling, Creative Services, Brand, Communications, and Digital.
• Build and sustain a high‑performing team culture emphasizing collaboration, accountability, and innovation.
• Establish and monitor performance metrics and KPIs to measure impact and continuously improve outcomes.

• Oversee day‑to‑day execution of campaigns, digital initiatives, and media engagement.
• Ensure timely delivery and quality of marketing activations that support fundraising, advocacy, and program impact worldwide.

• Partner with Global Development/Fundraising teams to strengthen donor engagement through storytelling, campaign strategy, and audience segmentation.
• Collaborate with regional and program teams to adapt global messaging to reflect local language, culture, and context.
• Serve as a bridge between brand strategy and field‑level implementation to ensure alignment and cohesion.

• Guide the evolution of OSI’s digital presence, including website, social channels, and paid media strategies.
• Support earned media efforts and maintain relationships with journalists and influencers to elevate global visibility.
• Leverage data analytics to evaluate impact, optimize engagement, and inform future strategy.

• 15+ years of progressive leadership experience in marketing, communications, or media—preferably within a global, mission‑driven organization.
• Demonstrated success managing complex global campaigns with distributed teams and diverse stakeholders.
• Deep knowledge of integrated marketing strategy, content development, digital ecosystems, and brand governance.
• Background in marketing, media, or public affairs a strong advantage.
• Commitment to equity, inclusion, and ethical storytelling.

• Mission‑driven and passionate about advancing global health impact.
• Highly collaborative, with the ability to inspire and mobilize teams.
• Adaptable and resourceful, comfortable navigating ambiguity and change.
• Proactive leader who combines big‑picture thinking with hands‑on execution.

• Flexible work environment with the option for remote or hybrid arrangements.
• Requires willingness to work across time zones and travel internationally as needed (10–20%).

Operation Smile is committed to pay transparency. The anticipated salary range for this position is $132,200 to $150,600, which may vary slightly based on a candidate’s experience, qualifications, and geographic…