Marketing Coordinator

Responsibilities

• Report to the Executive Director of National Sales.
• Develop, implement, and execute marketing strategies and campaigns to promote products or services.
• Coordinate and organize events, trade shows, and promotional activities.
• Create and manage content for various marketing channels, including social media, email, and website to drive brand awareness and generate leads.
• Conduct market research to identify new trends, opportunities for growth, and competitor activities.
• Collaborate with cross-functional teams to ensure consistent messaging and branding.
• Monitor and analyze the marketing performance metrics and provide regular reports.
• Support the creation of marketing collateral, including brochures, presentations, and advertisements.
• Manage relationships with external vendors and agencies as needed.
• Maintain and update marketing databases and customer relationship management (CRM) systems.
• Stay up-to-date with industry trends and best practices to enhance marketing strategies with competitive analysis.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, e-commerce, or related roles.
• Proficient in using marketing software and tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong organizational and project management skills.
• Excellent written and verbal communication abilities.
• Familiarity with social media platforms and digital marketing trends.
• Ability to work independently and collaborate effectively with a team.
• Creative thinking and problem-solving skills.
• Detail-oriented with a high level of accuracy.
• Positive attitude and a passion for marketing.

• Sales experience is a plus but not required.