Property Marketing Specialist

The Franklin Group is fundamentally built on our people. We recognize talent as our most precious resource, and we’ve strategically focused on three core priorities: identifying and recruiting exceptional candidates, fostering long-term retention of top performers, and empowering our team members to maximize their value-creating potential.

At Franklin Group, we focus exclusively on multifamily housing, where our passion, expertise, and resources deliver unmatched value for property owners. Our operational platform combines best-in-class people, processes, and technology to drive exceptional performance. Built on a strong foundation, we grow with purpose, ensuring predictable outcomes. With the energy of a youthful company and the wisdom of decades of experience, we are equipped to manage profitability, develop for sustainable growth, and invest for above-market returns.

The Franklin Group boasts one of the most skilled and experienced multifamily teams on the East Coast. Our leadership is composed of industry veterans who have honed their expertise from the ground up, many starting at the property level. With over 1,000 dedicated professionals, including both corporate leadership and support teams as well as on-site property teams, we are united by a shared passion for delivering excellence in multifamily housing.

As we continue to grow, our team’s commitment to innovation and exceptional service remains at the core of everything we do.

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• Health Insurance
• Vision Care
• Supplemental Insurance Plans
• Paid Community Service
• Paid Vacation
• Paid Holidays

Position: Property Marketing Specialist

Location: Virginia Beach, VA

Job :10597

# of Openings:1

Property Marketing Specialist

Position Summary

The Property Marketing Specialist is responsible for developing and executing marketing strategies that drive qualified traffic, support occupancy goals, and maximize leasing performance across a portfolio of multifamily communities. This role serves as the primary marketing partner to Regional Operations, Leasing Teams and Third-Party Asset Managers, ensuring each community has a customized marketing strategy aligned with business objectives. The ideal candidate combines digital marketing expertise, project management, market analysis, and strong cross-functional collaboration to deliver measurable leasing results.

• Develop and execute annual marketing plans for assigned communities.
• Build customized marketing strategies based on occupancy, leasing velocity, competitive positioning, and market conditions.
• Recommend channel mix, budget allocation, and promotional strategies.
• Ensure brand consistency across all customer touchpoints.

Serve as the marketing lead for new developments and repositioning projects.

Responsibilities include:

• Developing comprehensive lease-up marketing plans and timelines
• Coordinating pre-leasing campaigns
• Launching websites and digital advertising campaigns
• Coordinating signage, collateral, photography, videography, and virtual tours
• Supporting grand opening events and community activations
• Monitoring leasing velocity and recommending strategy adjustments

• Property websites
• Paid search (PPC)
• Internet Listing Services (ILS)
• SEO optimization
• Online conversion optimization

Monitor campaign performance and optimize based on data and leasing results.

Partner closely with:

• Regional Property Managers
• Community Managers
• Leasing Teams
• Asset Managers

Provide strategic marketing guidance to improve:

• Tour-to-lease conversion
• Occupancy

Analyze property…