Senior Director of Sales & Marketing

Salary Range: $ To $ Annually

Senior Director of Sales & Marketing

Paradigm, Inc. & @Gov, Inc. | Virginia Beach, VA –onsite position at our Virginia Beach office. Candidates must currently live within a reasonable commuting distance or be prepared to relocate to the area before their start date.

Paradigm, Inc. and @Gov, Inc. are seeking an accomplished Senior Director of Sales & Marketing to lead commercial growth, strengthen market presence, and drive sales and marketing performance across two established organizations serving higher education institutions and government agencies.

This is an opportunity for a results-driven leader who combines strategic vision, hands‑on execution, and a passion for developing high-performing teams. The role offers an anticipated, performance-dependent pathway for consideration as Chief Marketing Officer (CMO) within approximately 18 months. Advancement is subject to sustained results, organizational needs, and executive approval; it is not guaranteed.

You will oversee sales, business development, marketing, and creative functions for both companies. You will develop distinct go-to-market strategies, drive revenue and pipeline growth, strengthen brand positioning, and ensure that sales and marketing initiatives deliver measurable results. You will work closely with executive leadership to shape commercial strategy and build scalable teams and processes.

• Lead and develop sales and business development teams with clear goals, coaching, and accountability.
• Drive revenue growth through strategic account development, pipeline management, forecasting, and new business opportunities.
• Oversee deal strategies, conversion improvement, and customer renewal and expansion initiatives.
• Align commercial priorities and commitments with executive leadership and cross-functional partners.

• Develop distinct marketing strategies for Paradigm and @Gov and lead brand positioning, messaging, and creative services.
• Oversee integrated campaigns, demand generation, digital and social media, content, and marketing automation.
• Direct website strategy, SEO, analytics, and conversion optimization to generate qualified opportunities.

• Identify market opportunities, competitive trends, and strategies to expand market share.
• Oversee sales enablement, product marketing, presentations, and go-to-market launches.
• Lead proposal strategy, RFP responses, and competitive bids for higher education and government opportunities.
• Direct public relations, corporate communications, conferences, webinars, and industry events.

• Set KPIs and provide executive reporting on revenue, pipeline, forecasting, marketing effectiveness, and ROI.
• Oversee CRM standards, marketing technology, budgets, vendors, and resource allocation.
• Collaborate with Finance, Product, IT, Operations, and other leaders to ensure coordinated execution, accurate claims, and appropriate approvals.
• Coach and develop a multidisciplinary team across sales, business development, marketing, and creative services.
• Build a culture of accountability, collaboration, and continuous improvement through scalable processes.

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 8+ years of progressive B2B sales and marketing experience, including substantial leadership responsibility.
• Success leading sales teams, achieving revenue targets, managing forecasts, and executing integrated marketing strategies.
• Strong knowledge of digital marketing, brand strategy, CRM, marketing automation, analytics, and…