Route Sales Associate

1400 Air Rail Ave, Virginia Beach, VA 23455, USA

Posted Monday, November 3, 2025 at 5:00 AM

The Honickman Companies® is a leader in the beverage industry with over 66 years in the marketplace. With offices throughout the Mid-Atlantic Region (MD, VA, NJ, and NY), we are seeking a Route Sales Associate to join our Norfolk, VA team.

Route Sales Associates are responsible for selling, delivering, and merchandising the Company’s products directly to established and prospective customers along their assigned route. This position plays a critical role in maintaining strong customer relationships, increasing product distribution, and ensuring all accounts are serviced in alignment with company standards. Employees in this position work in the field, visiting accounts daily, and are expected to achieve designated sales and distribution goals across all corporate brands.

• Visit assigned customer accounts daily to deliver products, build displays, and merchandise shelves to company standards.
• Sell and promote company brands to increase sales volume and market penetration.
• Develop sales plans for each account, ensuring volume and distribution goals are achieved.
• Build and maintain strong working relationships with store managers and key account personnel.
• Ensure product freshness by rotating stock, removing out-of-date product, and maintaining proper shelf facings.
• Secure additional display space and secondary placements during promotional periods.
• Identify and communicate competitive activity or challenges to the sales supervisor.
• Handle customer requests promptly, including “Grand Opening” events, signage, or display materials.
• Properly complete all daily route paperwork, invoices, and required reporting.
• Maintain company property and assigned vehicle in clean, safe condition and report any issues immediately.
• Perform other job-related duties as assigned.

• Equivalent of high school diploma or G.E.D. certification.
• Minimum of 1–2 years successful sales, merchandising, or customer service experience.
• Valid driver’s license with clean driving record.

• Bachelor’s degree in Business, Marketing, or related field.
• Beverage or consumer packaged goods sales experience.

• Company vehicle and handheld devices for invoicing and route management.
• MS Office, including Word and Excel.

• Daily travel to and from customer accounts (indoor/outdoor conditions).
• Frequent lifting, carrying, pushing, and pulling of product cases and equipment.
• Regular standing, walking, bending, and reaching while servicing accounts.

• 12 lbs or less – Frequently
• 13–40 lbs – Frequently
• 41–100 lbs – Occasionally

• 12–40 lbs – Frequently
• 41–100 lbs – Occasionally

• Bend / Reach outward / Reach above shoulder – Frequently
• Squat, Kneel, Twist, Climb – Occasionally
• Stand/Walk – Continual
• Sit/Drive – Frequently

EOE Statement: We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, creed, sexual orientation, gender, gender identity, national origin, age, disability, genetics, veteran status, or any other legally protected status.

If you have a disability and require an accommodation to apply, please contact us at .