MAA Senior Sales Associate Store

AVDG is seeking a high-impact Sales Manager to lead and scale our commercial AV integration sales organization. This role is responsible for driving revenue growth, developing a high-performing sales team, and executing strategic initiatives that expand market share within the commercial sector.

The ideal candidate brings deep expertise in AV integration sales, a disciplined approach to pipeline and forecast management, and a proven ability to coach and develop top talent. This leader will foster a performance-driven culture, ensure alignment with organizational objectives, and consistently deliver results against revenue and profitability targets.

This position reports to the Director of Sales or Vice President of AVDG.

• Lead and grow a high-performing commercial sales team focused on AV integration solutions
• Drive consistent achievement of revenue, GP, and pipeline targets
• Develop and execute strategic sales plans to expand presence in target commercial markets
• Partner with leadership to define and refine ideal client profiles and target market segments
• Establish and manage Account Manager (AM) performance metrics aligned to company goals
• Collaborate with marketing to support and optimize campaigns that drive qualified pipeline growth
• Build and reinforce strong relationships with clients, consultants, and industry partners
• Establish a culture of accountability, continuous improvement, and professional development
• Align sales activities with broader organizational goals and operational execution
• Develop and execute sales strategies to drive growth in new and existing commercial accounts
• Partner with executive leadership to maintain and evolve ideal client profiles (ICP) and go-to-market strategy
• Define, track, and manage AM performance metrics, ensuring alignment with revenue, GP, and activity-based KPIs
• Collaborate with marketing on campaign strategy, lead generation initiatives, and pipeline conversion effectiveness
• Recruit, onboard, train, and coach sales team members to achieve peak performance
• Set clear performance expectations and manage team accountability against quotas and KPIs
• Analyze pipeline health, forecast accuracy, and sales performance metrics to guide decision-making
• Identify skill gaps within the team and implement targeted development plans
• Lead regular sales cadence meetings, including pipeline reviews, forecast calls, and performance check-ins
• Collaborate cross-functionally with engineering, operations, and leadership to ensure successful project execution and client satisfaction
• Build and maintain strategic relationships with key partners including architects, consultants, general contractors, and end users
• Ensure adoption and effective use of CRM and sales tools for pipeline management and reporting
• Provide accurate and timely reporting to senior leadership on sales performance, campaign effectiveness, and market trends

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290+ stores across the United States. 2014…