Enterprise Business Line Strategy Specialist; HYBRID - Richmond, VA

Enterprise Experience Business Line Strategy Specialist (HYBRID - Richmond, VA)

Job Category: Enterprise Experience

Requisition Number: ENTER
009310

• Posted :
  November 14, 2025
• Full-Time
• Hybrid
• Salary Range : $59,670 USD to $99,527 USD

Showing 1 location

Position Description

As a member of Atlantic Union Bank’s Customer Experience group, you will help assigned business lines to create and execute on Customer Experience strategies and “best in class” tactics to deliver on the banks brand promise of “making banking easier” for the customer. This challenging and highly visible position plays a critical role in the overall and continued success of the organization.

Reporting to the Director of Business Line Experience, the Business Line Specialist will serve as a key partner to assigned business line leaders including dotted‑line reporting structure to the lines of business. The Business Line Specialist will serve as a key liaison between business lines and all aspects of Customer Experience including Research (Voice of Customer), CX Governance & Design, Business Line Managers, and The Office of the President.

Position Accountabilities

• Develop Customer Experience strategies and tactics to be executed with and by the assigned business line(s) with the goal of providing best in class teammate and customer experiences.
• Build and continue to foster effective relationships with assigned line of business and partners.
• Provide critical insights from the Voice of Customer on a day‑to‑day basis, via Insights & Actions (I&A), and through various reporting tools.
• Assist in development and delivery of various reporting tools such as Insights and Actions
• Assist in prioritizing improvements within line of business products or services to realize maximum return on customer experience improvements.
• Create data driven methods of resolution when gaps are identified.
• Assist in policy and procedure building.
• Actively partner with members of the Customer Experience team to relay insights from the front line teammates and assigned business line(s)
• Remain informed on Customer Experience strategies and best practices both in and out of Financial Services
• Remain informed of relevant business practices, programs or software within the industry as it relates to assigned line of business.
• Represent Customer Experience when assigned within projects and business line initiatives as a result of BTO appointment.
• Support assigned business line in recognizing risk as it pertains to customer experience initiatives.
• Educate and inform stakeholders on outcomes of mapping sessions and mapping discoveries.
• Routinely monitor research results to identify strengths and opportunities.
• Assist assigned line of business in unbiased, strategic problem resolution.
• Deliver the highest level of internal Customer Experience to assigned business lines which is defined by thoughtful, frictionless, automated, minimal manual experiences.
• Assist with the implementation of communication strategies and deliverables to keep partners informed.
• Develop and lead mapping sessions to drive improvement of customer experiences within assigned line of business.
• Spend time providing on‑the‑ground support, serving as the face of Customer Experience with in the assigned business line(s).
• Represent Customer Experience in certain operational, risk, and compliance responsibilities for the overall line of business.
• Special projects as needed and assigned.

Organizational Relationship

This position reports to the Director of Business Line Experience.

Position Qualifications

Education & Experience

• Bachelor’s Degree
• Minimum of 3 years customer service experience required; 5+ years preferred
• Minimum of 5 years banking experience required; 6+ years preferred

Knowledge & Skills

• Exceptional customer experience focus and a passion for serving others.
• Ability to work effectively in a fast‑paced environment
• Ability to quickly identify and understand business concepts
• High degree of emotional intelligence
• Mindset around continuous improvement to enhance customer experiences
• Highly self‑motivated
• Excellent sense of respect of culture with an understanding of how to effect change
• Proven abilities in…