Communication Specialist

Position Summary

Support the planning, creation, and day‑to‑day management of Southland’s communications strategy. This role executes social, web, and campaign activities that promote the company’s brand, highlight project success, and strengthen Southland’s visibility across digital channels.

• Draft and schedule daily/weekly social media posts across Linked In, Instagram, Facebook, and You Tube following brand, social media strategy, and writing guidelines in collaboration with the Communications team.
• Support the content and editorial calendars and coordinate with internal partners to source timely updates.
• Monitor social channels daily, document sentiment, flag potential issues, and respond to comments and direct messages.
• Execute manual posting to platforms such as Glassdoor and Handshake in collaboration with key stakeholders.
• Support paid campaign setup and tracking under senior specialist guidance.
• Collaborate with the creative team on visuals, templates, and multimedia assets that support ongoing social media posts and campaigns.
• Refresh social media banners and visuals quarterly with the creative team.

• Gather photos, stories, and project highlights from teams across the business in accordance with marketing campaigns and initiatives and the content marketing strategy.
• Upload and organize content assets (photos, quotes, documents) in Open Asset and shared libraries.
• Track and manage requests for content tied to campaigns, award submissions, and events.
• Support creation of project profiles and website content updates.

• Upload and update project profiles, leadership bios, and thought leadership articles.
• Assist with annual website audits and help maintain content accuracy.
• Support keyword research and apply SEO updates under the direction of the manager or senior specialist.

• Support the execution of marketing and partnership campaigns.
• Assist with logistics and content for awards and trade show/conference tracking.
• Create Bitly links and playlists for You Tube uploads.

• Collect and organize performance data for social, web, and other campaign metrics.
• Draft monthly reporting decks for review by senior specialist.
• Conduct industry research and competitor activity to flag new trends or opportunities.

• Partner with the Communications team to cross‑promote stories and maintain message consistency.
• Participate in content planning meetings and contribute ideas for campaigns.
• Assist with the Talent Community newsletters as needed.

• 2–4 years of experience in communications, marketing, or digital media.
• Strong writing and editing skills with attention to detail and tone.
• Proficiency with social media management tools (Hootsuite or similar).
• Basic knowledge of SEO and web content management systems.
• Organized and proactive, with the ability to manage multiple projects, tasks and deadlines.
• Timely and accurate execution of posting schedules.
• Growth in engagement and consistency across social channels.
• Improved accuracy and quality of website and campaign content.
• Reliable delivery of data and reporting for leadership review.
• Positive collaboration feedback from internal and external partners.

• 401(k) plan with 50% company match (no cap) and immediate 100% vesting
• Medical, dental, and vision insurance (100% paid for employee)
• Annual bonus program based upon performance, achievement, and company profitability
• Term life, AD&D insurance, and voluntary life insurance
• Disability income protection insurance
• Pre‑tax flexible spending plans (health and dependent care)
• Paid parental leave
• Paid holidays, vacation, and personal time
• Training/professional development opportunities and company‑paid memberships for professional associations and licenses
• Wellness benefits

As one of the nation’s largest MEP companies, Southland Industries is built on the foundation of great people. Since 1949, we have put our people first, enabling growth, professional achievement, and innovation. If you want to join a fast‑paced environment where you’re engaged,…