Product Manager

Dover Food Retail (DFR) is a leading manufacturer of Display Cases, Specialty Products, Refrigeration Systems, Power Systems and Comprehensive Services; and leading our industry by Innovating What’s Next in glass doors and intelligent merchandising technologies that keep food safe under brands such as Hill Phoenix and Anthony. DFR is part of the Refrigeration and Food Equipment segment of the Dover Corporation® (NYSE: DOV).

Dover is a diversified global manufacturer with annual revenues in excess of $7 billion. DFR is built on creativity and customer-centric innovation delivered by people invigorated by a strong sense of responsibility to help our customers win in their marketplaces. The relationships we build with our customers are as important to our success as the products we manufacture. This collaborative environment delivers FRESH THINKING, reassuring our customers that they choose the best when they choose to work with the people of Dover Food Retail.

Job Title:

Product Manager

Location:

Richmond, VA

We are looking for a Product Manager who will be tasked with managing their product portfolios throughout the product lifecycle from planning to execution in support of organizational strategy and objectives. This position is responsible for customer VOC, category management, product line simplifications, margin enhancement and the planning / execution of new product development. This position includes product lifecycle management, support of the global sales effort, and development of new products and strategies for the assigned product lines across product lines.

This Product Manager must work with a cross functional team of stakeholders at multiple locations to understand problems and find innovative solutions.

• Develop and execute annual and long-term (3-5years) growth strategies.
• Deliverables include product, technology and/or service roadmap and associated business case.
• Work with cross functional team to implement AOP initiatives to enhance profitability of products
• Develop comprehensive product definitions including models, base configurations and required options enabling guided selling and portfolio simplification
• Develop a library of market segments and applications and identify what products are required to be successful in these areas.
• Determine market size (revenue, units), growth and opportunity for each collaborating with corporate market research.
• Identify market drivers and customer buying behaviors.
• Perform competitive analysis including SWOT, pricing, features and product breadth comparisons to establish price/value positioning.
• Provide pricing guidance and work with pricing team to develop pricing for new products or offerings.
• Collaborate with enterprise pricing group on strategic pricing initiatives.
• Clearly identify target customers and market, primary benefit, and value proposition of the product.
• Product simplification, core definition & product lifecycle management of assigned product lines.
• Maintain market focus by regular contact with customers, sales and marketing.
• This includes responsibility for conducting distributor and end user training.
• Work closely with sales management to provide forums to interact with customers in identifying growth opportunities and new product development ideas.
• Perform regular VOC to identify market trends, market drivers, customer satisfaction level needs and buying behavior.
• Work closely with Marketing in areas of advertising, promotion marketing campaigns and driving go to market product launch efforts.
• Provide Sales, Customers and Channel Partners with support, information and materials to learn about products and applications.
• Provide project management support for major cross-functional…