Referring Physician Liaison

CCRM is a national leader in fertility treatment, offering innovative technology and cutting‑edge labs to help patients on their path to parenthood. With a network of locations across the U.S., we are expanding rapidly to meet the needs of the growing fertility market. As part of the team, this position will be helping to shape the future of fertility care while playing an instrumental role in the growth and success of our Clinics.

We are seeking a highly motivated and performance‑driven Part‑ Time Physician Liaison to join our team and support new patient growth in our Virginia Beach market. This role is focused on developing and maintaining strong relationships with physicians, generating physician referrals, and driving new patient volume. The Physician Liaison will be directly accountable for monthly performance metrics, specifically the number of new patient visits resulting from their outreach and efforts.

This position requires the candidate to be self‑motivated, and results‑oriented, with a strong focus on meeting activity goals and generating new leads. Responsibilities include but are not limited to office visits with targeted medical professionals, face‑to‑face provider meetings, employer events, and both small and large group presentations. This role achieves new patient targets by spending 80%+ of their workday infield prospecting and securing new referral relationships.

This team member will work closely with the clinic team and will be measured on the success of their efforts based on the number of new patient visits generated, and the effectiveness of their relationship‑building strategies within the market.

• Lead Generation and Physician Referrals:
  Actively seek out and develop new physician leads. Establish and nurture relationships with OB/GYNs, general practitioners, and other local healthcare providers to drive referrals through a combination of pre‑arranged meetings and drop‑ins.
• Physician Outreach:
  Execute physician referral activities including setting up and running meetings, lunches, office tours, and presentations. Track and follow up with physicians to ensure consistent referrals. Cultivate ongoing relationships through established provider touchpoints to facilitate smooth communication between the clinic and referring providers.
• Performance Accountability:
  Monthly tracking of new patient visits generated through physician referrals. Achieve or exceed targets for new patient acquisition and referrals.
• Event Management:
  Organize and execute events in collaboration with local providers to educate and engage their staff, including lunch‑and‑learns, educational presentations, and community seminars to increase awareness and drive patient leads.
• Employer Events:
  Generate and execute employee facing events (health fairs, presentations, etc.) to generate new patients by networking with local employers that offer fertility coverage.
• Reporting & Results:
  Provide weekly and monthly activity reports outlining outreach efforts, meetings, referrals, and event participation. Keep detailed records of all activities and results in CRM software (Ex: Salesforce)
• Collaboration and
  
  Education:
  
  Work closely with the corporate marketing and clinical team, including physicians, practice administrator, VP of Marketing, and Sr. Director of Physician Liaisons to align strategies and improve referral processes. Maintain a strong knowledge of market competition and critical differentiators of CCRM’s treatment offerings.

• Monthly new patient visits generated from physician referrals
• Number of new physician relationships established and maintained
• Number of events coordinated and their success in driving patient volume
• Consistent follow‑through on leads and meetings set up with physicians

• Proven Track Record in Sales or Business Development:
  Demonstrated success in a results‑driven environment, preferably in healthcare, with experience in marketing, sales, or business development
• Strong Interpersonal
  
  Skills:
  
  Outgoing and personable, with the ability to establish trust and rapport quickly with physicians, staff, and patients. Results‑Oriented: A…