Sr. Manager, Marketing Operations

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We are seeking a visionary leader to join Icertis as the Sr. Manager, Marketing Operations. In this role, you will shape the future of our marketing operations, leveraging cutting‑edge technologies and innovative strategies. Your primary focus will be on harnessing the power of AI to automate and optimize our marketing processes, ensuring seamless execution and exceptional results. Additionally, you will manage and enhance our Mar Tech stack, driving adoption and utilization of tools that enable precise targeting and personalized campaigns.

Your expertise in campaign operations and execution will be key to delivering high‑quality, on‑time campaigns that support both global and regional marketing initiatives.

• Lead the execution for AI‑driven automation across campaign intake, build, QA, reporting, and asset creation (e.g., leveraging Zapier, Azure, and other AI tools).
• Identify and implement opportunities to scale marketing operations through AI‑powered workflows, dynamic content, and real‑time optimization.
• Foster a culture of innovation, experimentation, and continuous improvement.
• Own the administration, optimization, and integration of the Mar Tech stack (Marketo, ON24, chatbot tools, Asana, 6sense, etc.), ensuring seamless data flow and tool utilization.
• Oversee Mar Tech maintenance and enhancements, leveraging a small team and agency support.
• Drive adoption of existing and new tools and features, with a focus on automation, data hygiene, precise targeting, and campaign personalization.
• Lead end‑to‑end campaign intake, project management, and execution processes via Asana and other workflow tools.
• Manage email traffic, resource allocation, and cross‑functional coordination to ensure on‑time, high‑quality campaign delivery.
• Implement and optimize frameworks for campaign and channel execution, supporting both global and regional marketing initiatives.
• Design, document, and continuously improve operational processes for campaign execution, lead management, and reporting.
• Standardize and automate workflows to reduce manual work, eliminate bottlenecks, and enable self‑service for marketers.
• Champion operational excellence and best practices across the marketing organization.
• Oversee marketing data quality, enrichment, segmentation, and governance to enable precise targeting and measurement.
• Partner with analytics teams to deliver actionable insights, dashboards, and ROI analysis that inform campaign and channel optimization.
• Ensure campaign performance is tracked, reported, and tied to business outcomes.

• 5+ years of experience in Marketing Operations, Mar Tech, or related roles.
• Deep hands‑on experience with Marketo, Asana, and core Mar Tech platforms (webinar, chatbot, ABM).
• Proven track record in process automation, workflow optimization, and Mar Tech innovation.
• Success in implementing AI‑powered solutions, such as Zapier and LLMs.
• Strong project management skills and cross‑functional leadership abilities.
• Analytical mindset with expertise in data‑driven marketing, reporting, and ROI optimization.
• Experience in managing agencies and/or distributed teams is preferred.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• A passion for staying updated with the latest marketing technologies and trends.

Min $130,000 - Max $160,000 USD per year (pay offered will vary based on location, experience, training, skills, and abilities). In addition to base salary and an annual target incentive bonus, an equity component is included.

• Supporting employees’ and their families’ physical, mental, and financial well‑being.
• Accelerating Icertians’ careers.
• Making a social and environmental impact in our communities.
• Cultivating and advancing a culture of diversity, equity, inclusion, and belonging (DEIB) across our company, customers, and suppliers.
• Generous holidays, including the 4th of July week off (paid).
• Free professional and leadership coaching.
• Annual personal development allowance.