Director, Product Marketing

Why This Role

This is a high‑impact leadership opportunity where your strategic direction will shape the future of Nekoosa’s Coated Products portfolio. You’ll guide a category filled with innovation potential, strengthen market presence, and bring new coated products to life through insight‑led strategy and compelling storytelling. If you excel at blending strategy, customer value, and innovation, this role gives you a powerful platform to make a lasting difference.

You will architect the full strategic vision for Nekoosa’s coated product portfolio. Your work will fuel revenue, profitability, and long‑term competitive advantage by converting market intelligence into action. You’ll define positioning, guide lifecycle decisions, elevate brand messaging, support channel partnerships, and lead the execution of high‑performing go‑to‑market strategies. Your leadership ensures customers clearly understand Nekoosa’s value and choose our solutions across industries.

• Develop and own the long‑term product marketing strategy for the Coated Products business, building it around customer needs, market dynamics, and future opportunities.
• Create segmentation models, define value propositions, and establish strong product positioning that clearly differentiates Nekoosa in the market.
• Oversee full lifecycle management by guiding innovation priorities, shaping pricing strategy, reviewing performance, and optimizing the portfolio as markets evolve.
• Lead all go‑to‑market planning and launch execution, ensuring teams have strong messaging, sales tools, and training to drive adoption.
• Collaborate closely with Sales, R&D, Operations, and channel partners to grow revenue, support customer satisfaction, and elevate product performance.
• Direct the development of marketing content, technical resources, and digital materials that strengthen brand visibility.
• Build influential relationships with customers, distributors, and industry partners while representing Nekoosa at key events.

• Experience leading product marketing strategy within B2B manufacturing, specialty materials, print media, or similar industrial sectors.
• Strong capabilities in market analysis, customer insight, segmentation, and competitive research.
• Excel at creating compelling value propositions, shaping product messaging, and driving effective commercialization.
• Proven track record of managing product life cycles from concept through launch and maturity, along with experience shaping pricing and margin strategy.
• Collaborative cross‑functional leader with strong communication and influencing skills.
• Data and analytics driven to measure performance and guide decisions.
• Comfortable representing the business externally with customers, distributors, and industry partners.

• Comprehensive medical, dental & vision insurance with options suited to different needs.
• Generous employer‑matched 401(k) retirement plan plus supplemental life and disability coverage.
• Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs) and wellness programs to support health and financial well‑being.
• Paid time off including holidays, vacation, volunteer time and supportive family/parental leave.
• Robust professional development and tuition‑reimbursement opportunities to support career growth.
• Employee Assistance Program (EAP), legal/identity support and other voluntary perks to support employees beyond core benefits.

M2S Group is a leader in materials science and engineered coatings, bringing together four innovative companies:
Nekoosa, Appvion, Decorative Films, and Iconex. Together, we deliver six specialized solutions across application tapes, carbonless paper, architectural window films, direct thermal products, extruded films, and specialty print media.

Our culture is guided by four core values:
Safety First, Growth Focused, Be Authentic, and Win Together. These values shape how we collaborate, how we innovate, and how we make an impact every.

Nekoosa is the premier manufacturer of specialty print media, with more than 60 years of innovation. We offer a wide portfolio of pressure‑sensitive films, waterproof…