Growth Marketing Specialist; Richmond, VA

This is a hybrid (1 day per week) position located in Richmond, VA.

Workshop Digital is a team of curious, driven marketers who love solving complex problems and creating results for ourselves and our clients. Based in Richmond, Virginia, we’ve built a culture centered on transparency, collaboration, and continuous learning… because great work starts with empowered and curious people.

Here, you’ll collaborate closely with teammates who are always willing to share knowledge, try new approaches, and celebrate wins together. You’ll have room to learn, space to experiment, and a team that respects both your work and your life outside it.

If you’re passionate about digital marketing and want to work somewhere that values your voice, your development, and your well‑being, you’ll fit right in.

The Growth Marketing Specialist is a key member of the internal Marketing team who is responsible for supporting and executing growth-driven marketing strategies, with a primary focus on generating qualified leads and opportunities. This role focuses on optimizing customer acquisition and retention through marketing campaigns, data analysis, and cross-team collaboration.

The Growth Marketing Specialist drives the execution and optimization of marketing initiatives that support the organization’s growth objectives and goals. The Growth Marketing Specialist:

• Coordinates activity on the website (e.g., update existing content, launch new guides, webinars, or blog content, replace imagery, etc.)
• Supports the strategy and execution of email newsletters and social media
• Proofread submissions before use in marketing campaigns
• Assists with PR and event planning
• Maintains Salesforce data for accurate reporting
• Stays informed about marketing industry trends
• Analyzes marketing trends and customer behavior to inform marketing strategy
• Assists the Growth Marketing Manager with budget management
• Supports cross-division teams with client and sales assets

• Ensure quality execution of marketing campaign assets
• Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Growth Marketing Manager
• Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion
• Manage social media strategy (Linked In, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals
• Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications
• Assist the Growth Marketing Manager with maintaining budgets
• Research potential new local and national advertising opportunities to promote brand awareness
• Develop and complete award submissions, and also source additional award opportunities
• Assist with Digital
  
  RVA and other marketing events, including promotion, set up, recording (if needed), and website updates

• Manage  and  to ensure the site adheres to brand guidelines, continues to improve in organic/AI search, and consistently converts visitors into leads.
• Implement SEO best practices across the websites, including but not limited to: keyword research, on-page optimization (meta tags, alt text, headers), and improving technical SEO elements such as site speed and mobile-friendliness
• Maintain inventory of marketing materials and company swag, ensuring alignment with marketing budget allocation
• Maintain a clean lead list in Salesforce for the sales team
• Manage the company’s digital asset library, ensuring all materials are properly organized and accessible both internally and externally

• Own the monthly marketing reporting and dashboard creation/analysis, providing insights into key metrics and presenting findings to the Growth Marketing Manager
• Research market trends, customer behavior, and competitive landscape, preparing detailed reports that analyze and summarize data to inform marketing strategies