Tourism Program Manager

Performs difficult skilled clerical, technical, and administrative tasks related to the department's Tourism program. Manages, develops, and executes the department’s Tourism marketing plan, strategic plan, and oversees the content creation for the department's Tourism website, social media, and collateral sites related to tourism. Work is performed under general supervision. Supervision is exercised over personnel.

The hiring range for this position effective January 1, 2026, is from $94,868.80 to $ annually based on experience. The full salary range for this position effective January 1, 2026, is from $94,868.80 to $ annually to provide opportunity for growth and development.

• Develops, implements, manages, markets, and advertises programs that promote the County as a premier tourism destination
• Assists with the development and marketing of Stafford County's economic development initiatives as they relate to Tourism
• Supports and assists in the marketing of Stafford County for a positive economic development program
• Prepares and maintains files and records
• Prepares and guides implementation of a Tourism Strategic Plan
• Manages contractors for Tourism related tasks
• Represents Stafford County at applicable tourism councils and committees in the region;
• Oversees the maintenance of the County and regional tourism events calendars
• Manages the Tourism Website
• Maintains database files of all interactions with tourism assets, to include hotel, restaurant, attractions, and County parks, as well as all interactions with sales leads for conferences, sports tourism events, community events as related to tourism, and other applicable interactions that are vital to the tracking metrics as set by the Director of the department
• Manages County listings on applicable tourism websites
• Oversees preparation of monthly tourism e-newsletter, Tourism Advisory Group meetings, tourism brochures, and media copy
• Participates in trade shows
• Maintains mailing list of agency contacts, clients, County attractions, offerings, events and visitors and gathers analytics on County and regional lodging activities
• With the oversight of the Director, develops a tourism budget and tourism-related procurements
• Promotes tourism events and hosts visiting travel writers, members of the media, and public relations professionals, working closely with the county’s Community Engagement department
• Organizes and maintains a portfolio of relevant tourism photos and images/graphics that are replenished frequently
• Answers questions and provides information and referrals
• Manages advertising schedule for Tourism program including radio and print media
• Attend tourism conferences to stay in tune with best practice and tourism industry trends

• Thorough knowledge of the principles, practices, techniques, and methods for planning, developing, and maintaining a comprehensive tourism program
• General knowledge of the principles, practices, techniques, and methods for developing and implementing marketing and/or economic development programs
• General knowledge of the geographic layout of the County and surrounding areas
• Ability to plan, develop, and implement advertising and marketing strategies
• Ability to develop and write promotional copies, speeches, and correspondence
• Ability to work independently
• Ability to maintain effective working relationships with coworkers, other county departments; community leaders, local historic groups, tourism-related businesses, media, County officials, and state, federal, and local tourism agencies
• Ability to express ideas and present programs and in an enthusiastic and dynamic manner
• Skill in public speaking before groups of various sizes
• Skill in using computers and using a variety of office machines

A combination of education and experience equivalent to a bachelor’s degree in business, public administration, economics, or a field related to the work, and 4 years of experience in travel, tourism, leisure, business studies, marketing management or journalism. Experience at a program management level or higher is desired.