Job Description
Job Description
About Us:
Black Lion Cafe is a fast-growing, Ethiopian-inspired specialty coffee brand with multiple locations in Maryland and a newly launched roasting facility. We take pride in our premium roasted coffee and are expanding wholesale distribution locally and nationally.
Position Summary:
We are seeking an experienced and results-driven Sales & Marketing Executive to lead the growth of our roasted coffee division. The ideal candidate will have a proven track record in B2B sales as well as strong skills in online and social media marketing
, particularly in the food and beverage or hospitality sectors.
Key Responsibilities:
- Develop and execute a B2B sales strategy targeting cafés, restaurants, grocery stores, offices, and retail outlets
- Build and maintain long-term relationships with clients and wholesale partners
- Create and manage digital marketing campaigns across platforms (Instagram, Tik Tok, Facebook, Google, etc.)
- Oversee online sales and help grow e-commerce traffic and conversions
- Manage Black Lion Cafe’s online presence and brand voice through content creation and engagement
- Attend industry events, expos, and networking opportunities to promote the brand
- Collaborate with internal teams (roasting, retail, branding) for consistent messaging and fulfillment
- Provide regular sales reports, market feedback, and performance insights
Qualifications:
- Minimum 3 years of experience in sales and marketing (coffee or food/beverage industry strongly preferred)
- Proven success in managing social media marketing and online advertising
- Experience with tools like Meta Ads Manager, Google Ads, Mailchimp, Canva, Shopify, etc.
- Strong communication, presentation, and negotiation skills
- Self-motivated, organized, and able to work independently
- Familiarity with CRM systems and digital analytics
- Reliable transportation and willingness to travel locally as needed
Compensation:
Base salary (commensurate with experience) plus competitive commission and performance-based bonuses.
How to Apply:
Please send your resume and a short cover letter to with the subject line:
Sales Executive Application – Black Lion Cafe
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