Marketing and Outreach Specialist

Prosperity Training Center is seeking a motivated, relationship-driven Marketing Specialist to support the continued growth of our healthcare training programs.

The Marketing Specialist is responsible for increasing awareness of Prosperity Training Center, developing community and healthcare partnerships, generating prospective student leads, and supporting sustainable student enrollment across both our in-person and online programs.

A key focus of this position is building strategic relationships with healthcare facilities, employers, workforce organizations, community partners, schools, and other organizations that can refer, sponsor, or enroll students in Prosperity Training Center programs.

The Marketing Specialist will also identify opportunities to develop employer-sponsored and organization-specific training cohorts, helping Prosperity Training Center expand its reach while supporting workforce needs within the communities we serve.

• Develop and execute marketing and community outreach strategies to support monthly student enrollment goals.
• Maintain strong awareness and enrollment pipelines for Prosperity Training Center’s in-person programs.
• Develop strategies to expand enrollment in online and hybrid programs, including identifying and developing new geographic markets.
• Build and maintain relationships with healthcare facilities, employers, workforce development organizations, schools, community organizations, and other referral partners.
• Identify organizations interested in sponsoring students for healthcare training programs.
• Develop opportunities for customized or dedicated training cohorts for healthcare facilities, employers, and community partners.
• Conduct outreach to skilled nursing facilities, assisted living communities, home health agencies, hospitals, clinics, and other healthcare organizations.
• Represent Prosperity Training Center at career fairs, community events, employer meetings, workforce events, and networking opportunities.
• Conduct presentations and informational meetings with prospective partners, employers, and students.
• Generate prospective student leads through community outreach, partnerships, referrals, events, and marketing initiatives.
• Provide enrollment support by responding to prospective students, communicating program information, and helping connect qualified students with the appropriate enrollment resources.
• Maintain consistent follow‑up with prospective community and employer partners.
• Develop and maintain an active marketing and outreach calendar.
• Research new markets, organizations, and partnership opportunities.
• Collaborate with campus leadership, admissions, and program teams to support enrollment and census goals.
• Track marketing activities, leads, referral sources, partnerships, sponsored students, cohort opportunities, and resulting enrollments.
• Provide regular updates on marketing activity, partnership development, enrollment pipeline, and market growth.

The Marketing Specialist will focus on three primary areas of growth:

Maintain a consistent pipeline of prospective students and community referral sources to support monthly census and enrollment goals for Prosperity Training Center’s Tulare‑based programs.

Increase awareness and enrollment in Prosperity Training Center’s online and hybrid programs by developing new referral sources, partnerships, and geographic markets.

Develop relationships with healthcare employers, workforce organizations, and community partners that can sponsor individual students or partner with Prosperity Training Center to establish dedicated training cohorts.

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