Sales Representative, Off-Premise

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Located in Houston, TX Morales Beverage Group seeks a Sales Representative Off-Premise for the Waco and Temple territories. We have a competitive compensation package with a wide range of benefits for full-time employees.

Reporting to the Area Manager, the Sales Representative Off-Premise is responsible for new account acquisition, maintaining high client satisfaction, increasing client retention, and driving revenue growth by ensuring that accounts receive exceptional service and tailored solutions to meet their needs. The Sales Representative Off-Premise confidently engages with key decision-makers at the store level to influence purchasing decisions and increase brand visibility.

Additionally, this role involves taking orders at the point of sale and efficiently processing them using an iPad. See Job Description for a full list of expectations.

All-In:
Being Accountable;
If it’s to be, it’s up to me.

People:
Growing and building partnerships within a family dynamic.

Future Thinking:
Innovative and disruptive in our approach.

• Build and maintain strong relationships with retail and off-premise accounts.
• Conduct regular visits to ensure compliance with merchandising standards and proper product placement.
• Execute brand programs, promotions, and schematics in line with company initiatives.
• Present and place new items, rotate stock, and ensure proper tagging and POS material usage.
• Negotiate for additional shelf space and store-level promotions (e.g., flyers).
• Collect and process store replenishment orders when applicable.
• Audit accounts and address issues promptly.
• Support special projects for regional chains and distributor partners.
• Travel daily within assigned territory.

• Meet or exceed monthly and quarterly sales goals.
• Drive incremental sales by introducing new products.
• Monitor inventory levels and recommend timely reorders to avoid out-of-stocks.

• Ensure product displays meet company and retail visual standards.
• Implement and maintain displays, tastings, and other marketing programs.
• Educate retail staff on product knowledge to support in-store sales.

• Complete accurate reports, paperwork, and POS documentation as required.
• Track sales activities, market trends, and competitor behavior.
• Provide actionable feedback to management on customer needs and opportunities.
• Demonstrate strong time management and multitasking skills.

• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
• Always being approachable
• Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about MBG and the work we do, from the top - down
• Responsive – We do what we say in a timely manner
• Respected – As…