Brand Manager-Mercedes

Overview

Description

About Enthusiast Auto Holdings (EAH):
Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via ten enthusiast focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports Z1 Off-Road, RCI Off-Road, Teqsport and EVANNEX. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life.

We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH’s leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition.

EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.

Enthusiast Auto Holdings (EAH) is seeking a Brand Manager for Mercedes to play a key leadership role at ECS Tuning. This is a highly visible opportunity requiring a unique blend of automotive industry knowledge, market insight, analytical capability, and strategic business acumen. The Brand Manager will be responsible for setting the strategic direction and driving the growth of the Mercedes segment, collaborating cross-functionally across R&D, Marketing, Sourcing & Purchasing (S&P), Sales, and Customer Service teams to deliver measurable results.

• Define and execute short-term and long-term strategic goals for the Mercedes brand in alignment with company objectives. ? Collaborate cross-functionally with R&D, Marketing, S&P, Sales, and Customer Service to achieve performance targets. ? Bring innovative products to market, including both in-house engineered and third-party brands, tailored to the Mercedes enthusiast community.
• Manage the online catalog on , creating and maintaining a strategic roadmap that ensures a best-in-class product presentation, merchandising, and customer experience.
• Deliver strong financial performance, meeting or exceeding revenue, margin, and expense management targets.
• Develop and execute growth strategies that strengthen in-house brand differentiation, drive revenue expansion, and enhance profitability.

1. Strategy:

• Define and implement the strategic direction for the Mercedes brand, ensuring alignment with its value proposition and mission.
• Deliver on the strategic vision through flawless execution and cross-functional collaboration across R&D, Marketing, Sales, Sourcing & Purchasing (S&P), and Customer Service teams.

2. Budgeting & KPIs:

• Develop and manage annual, quarterly, and monthly budgets for the Mercedes brand.
• Accountable for achieving weekly, monthly, and quarterly performance goals for Revenue, Gross Profit Dollars, and Gross Margin Percentage.

3. New Product Development:

• Develop and execute growth strategies for the Mercedes In-House Brand (IHB) on , driving brand differentiation, revenue growth, and margin expansion.
• Establish the product roadmap and prioritize development in partnership with R&D to improve time-to-market while balancing revenue and margin potential.
• Launch innovative, high-quality products with unique designs and features that resonate with the Mercedes enthusiast community.
• Continuously evaluate and refine products, processes, and services to maintain a competitive edge without compromising quality.
• Oversee and manage the full product lifecycle for all house-brand offerings.

4. Web Catalog Curation:

• Lead efforts to create a curated, best-in-class product catalog (in-house and third-party) on  that aligns with the needs and interests of Mercedes enthusiasts.
• Deliver an exceptional shopping experience through optimized search,…