Senior Press Officer - Retail

About the role

Are you ready to make headlines and drive change? If you have a flair for creative storytelling, a passion for all things preloved, and a commitment to sustainability, this is your moment to join the UK’s leading charity retailer. The British Heart Foundation is looking for a Senior Press Officer to play a pivotal role in shaping national campaigns that inspire millions to shop, donate, and volunteer.

• Support the charity’s retail arm by creating, managing, and delivering effective media campaigns that connect with people and spark conversations.
• Help manage multiple projects with competing deadlines, turning challenges into opportunities to deliver campaigns to an exceptional standard.
• Spot opportunities and respond to media enquiries in a fast‑paced press office.
• Participate in an out‑of‑hours service on a rotational shift basis.

• Proven experience as a Senior Press/Media Officer or Press/Media Officer ready to lead with confidence.
• Excellent communication and creative skills – a natural storyteller with a flair for crafting accurate, engaging and compelling written and verbal communications.
• Media knowledge – a strong understanding of the media landscape and what makes stories resonate and truly drive impact.
• Retail savvy – a strong understanding of the retail landscape, paired with a genuine passion for charity retail and all things preloved.
• Problem solver – someone who approaches challenges with creativity, resilience and turns obstacles into opportunities.
• Campaign leadership – skilled in writing and pitching press releases to national media, with a track record of leading successful campaigns and landing coverage.
• Relationship builder – ability to foster strong connections with journalists, internal stakeholders and colleagues alike.

This is a hybrid role, with work split between home and at least one day per week in our London Office. Your schedule may vary, requiring flexibility to unlock your best work for our cause. The role also involves travel across the UK for shoots and campaigns. Working hours are 9‑5, Monday to Friday, plus participation in the out‑of‑hours service on a rotational shift basis.

• 30 days annual leave plus bank holidays.
• Private medical insurance, dental health cover, and money towards gym membership.
• Pension scheme with employer contribution up to 10%.
• Full pay for 12 weeks for family leave including maternity, paternity and adoption leave.
• Life assurance.
• Extra paid leave of up to 10 days to support colleagues who may need more time off work to look after themselves or others close to them.

Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground‑breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer. We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

The recruitment process for this role will be a single‑stage interview which will take place virtually over MS Teams in the week commencing 26 January 2026.

Want to join us? Complete our short online application form – all you need is your CV and a supporting statement. Just select the ‘Apply’ button below and take the first step towards an exciting new opportunity.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.

Should you need any adjustments to the recruitment process, at either application or interview, please contact us.

Please note that we are unlikely to be able to sponsor applicants in respect of this role due to the role not meeting the minimum salary criteria to be eligible for sponsorship.

Please note the internal job title for this role is "Senior Media Officer – Retail".