Marketing and PPC Specialist

A well-established, close-knit advertising agency is looking for a Marketing and PPC Specialist to join its growing team.

This is a great opportunity for someone who enjoys working across multiple digital channels and wants exposure to a varied client portfolio, including automotive and retail brands, while learning from experienced specialists in a supportive environment.

You’ll be responsible for planning, managing and optimising paid digital campaigns across a range of platforms. Day-to-day responsibilities include:

• Planning, managing and optimising paid campaigns across Google Ads, Meta Ads Manager and other platforms
• Analysing performance using Google Analytics 4, Google Tag Manager and Looker Studio dashboards
• Conducting keyword research using tools such as Ahrefs, SEMrush and Google Keyword Planner
• Managing budgets independently with a focus on improving ROAS and CPA
• Carrying out A / B testing using tools like VWO, Optimizely or similar
• Managing paid social campaigns across Facebook, Instagram, Linked In and X (Twitter)
• Creating digital content assets (graphics, emails and imagery) where required
• Collaborating with clients and internal teams to deliver campaigns on time and within budget

• 2–5 years’ experience in paid media, PPC or digital marketing campaigns
• Google Ads Certification (Search, Display and Video)
• Meta Blueprint Certification
• Confident using GA4, Google Tag Manager and Looker Studio
• Proven ability to improve ROAS, CPA and cross-channel performance
• Strong creative, analytical and problem-solving skills
• Excellent organisational and communication skills
• Happy working full-time, office-based in Wakefield

• Tik Tok Ads or Linked In Ads certification
• Experience with B2B campaigns
• Knowledge of CMS platforms (Word Press or bespoke) and basic HTML / CSS

• Company pension scheme
• Free onsite parking
• Regular social events, incentives, food days and team outings
• Ongoing training and development
• A genuinely supportive culture that values and looks after its people

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