Senior Paid Media Executive Hybrid

Senior Paid Media Executive £37k West Yorkshire – 3 days in Forward Role are proud to be partnering with one of Yorkshire's most established homeware retailers - a UK manufacturer and digital retailer that designs and produces everything in-house. With over two million products delivered nationwide, an 'Excellent' Trustpilot rating, and a team of around 300 people, this is a business with real scale and serious ambition for further growth!

The role Reporting into the Paid Media Manager, the Snr Paid Media Executive will take ownership of paid search and paid social across a portfolio of e-commerce brands. This is a hands-on role with genuine influence over budget and strategy from day one. Key responsibilities Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising, driving market share growth while maintaining spend efficiency Drive remarketing and upper-funnel prospecting through paid social channels including Meta, Pinterest and Tik Tok Manage cross-channel campaign alignment to prevent audience overlap and maximise budget efficiency Conduct regular SQR analysis, implementing negative keyword strategies and refining campaign structures to improve performance Run A/B tests across ad copy, creative assets, landing pages and shopping feeds Manage and optimise shopping feeds through product selection, titles and imagery Identify new target audiences through keyword and audience research, developing new campaigns accordingly Build and maintain PPC and e-commerce reporting to support data-driven decision making across the business Essential requirements Minimum 2 years of PPC experience, in-house or at agency level Proven track record managing paid search and shopping campaigns on Google Ads and Microsoft Advertising Strong analytical skills with the ability to interpret large data sets and make clear recommendations Proficient in Google Analytics 4 Genuine interest in e-commerce and an understanding of cross-channel interactions Highly self-motivated and commercially focused

Desirable Experience managing paid social campaigns on Meta, Pinterest, You Tube or Tik Tok Knowledge of attribution modelling and performance forecasting Strong Excel and Google Sheets skills If you are an ambitious paid media professional looking for your next challenge with a high-growth Yorkshire business, we would love to hear from you. Please get in touch for a confidential conversation. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, Linked In and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.

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