Specialist Project Professional

Wakefield

Contract

17 per hour

Our client is looking for an experienced Sector Marketing Manger

2 days from home - 3 days in office

• Develop and implement annual marketing strategies aligned to organisational and sector objectives.
• Lead, plan, execute, and evaluate multi-channel marketing campaigns that attract new customers, increase engagement, and improve retention.
• Drive qualified website traffic and generate leads for the procurement team.
• Act as the marketing lead for Procurement Services, partnering with category leads to deliver agreed business priorities.
• Oversee the creation of compelling content across websites, blogs, publications, email campaigns, and digital channels.
• Manage the end-to-end delivery of email marketing campaigns, including planning, execution, reporting, and optimisation.
• Monitor customer behaviour, market trends, competitor activity, and campaign performance to inform marketing decisions.
• Identify and implement innovative marketing techniques, technologies, and continuous improvement initiatives.
• Build relationships with suppliers, partners, and agencies to maximise collaboration opportunities and commercial outcomes.
• Take ownership of customer touchpoints, communications, and marketing assets to ensure a consistent customer experience.

• Lead extensive marketing planning to support delivery of the organisational strategy.
• Hold full responsibility for marketing activity within the assigned sector, including forecasting, budgeting, campaign planning, timelines, and performance delivery.
• Coordinate cross-functional planning with procurement, sales, customer services, finance, operations, and other internal teams.
• Balance strategic priorities while responding effectively to ad hoc requests from senior stakeholders.
• Continuously analyse and monitor campaign performance, using data and insights to optimise results and achieve objectives.

• Make strategic and operational decisions regarding the planning, implementation, and measurement of marketing activity.
• Ensure all marketing activity maintains the integrity of the YPO brand and delivers a positive customer experience.
• Influence senior stakeholders and sector leaders on marketing strategy, priorities, and delivery.
• Recommend and implement tactical and strategic improvements that support business growth and organisational objectives.

Colbern Limited along with our clients are an equal opportunities employer