Marketing Manager

Marketing Manager needed in Wakefield £17 per hr

Full time hours on a temporary basis

• Develop and deliver annual marketing strategies aligned to Procurement Services and wider organisational objectives.
• Lead the planning, execution and evaluation of integrated multi-channel marketing campaigns.
• Drive lead generation activities to increase customer acquisition and revenue opportunities.
• Act as the key marketing partner to Procurement category teams, supporting the delivery of business priorities.
• Oversee the creation of engaging content across websites, blogs, case studies, email marketing, social media and other digital channels.
• Manage the end-to-end delivery of email marketing campaigns, including segmentation, automation, reporting and optimisation.
• Analyse campaign performance, customer insights, market trends and competitor activity to inform future strategy.
• Identify innovative marketing approaches, technologies and best practices to improve effectiveness and customer engagement.
• Ensure a consistent customer experience across all touchpoints and communications.
• Build and maintain strong relationships with suppliers, partners, agencies and internal stakeholders.
• Support business development and sales teams through targeted marketing initiatives and lead nurturing activities.
• Produce regular reports on campaign effectiveness, ROI, lead generation and key marketing metrics.

Essential Employment is acting as an Employment Business in relation to this vacancy. Essential Employment is an Equal Opportunities Employer.

All our roles may be subject to pre-employment checks including references so please be prepared